Usability
We can help you develop skills across the full spectrum of User-Centered Design techniques, including sessions that will fully review your websites and apps, leaving you with a practical action plan for usability improvements.
The course
The course highlights how we can implement, optimise and measure best practice web content to improve the user journey and maximise the achievement of our business goals.
The course explores topics around usability, content optimisation, online persuasion techniques and user journey best practice.
Delegates will leave with hands on knowledge of how to plan and optimise effective websites, content and online activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
This course is for anyone who is involved in planning websites and content and is responsible for the achievement of business objectives.
Course at a glance
- Customer experience in perspective – core trends and challenges
- Usability in perspective
- Understanding audiences and demographic behaviour
- Usability best practice
- Mapping out the user journey
- Creating personas
- Personas and digital strategy
- Understanding scanning and how content is used
- Online persuasion techniques
- Testing and learning
- Marketing ethics
- Measurement and analytics
- The importance of goals
- Visitor flow reports
- Content based reports and advanced goals
- Content testing and optimization
- Optimization and business objectives