Social Selling

Social selling is a hands-on and extremely practical guide to selling in a social world. The course will help you build a step by step process for finding prospects, engaging and closing deals. With practical case studies throughout, attendees will leave with the techniques and tools they need to achieve their sales objectives.

The course

Social selling is a hands-on and extremely practical guide to selling in a social world. The course will help you build a step by step process for finding prospects, engaging, building trust and closing deals. With practical case studies throughout, attendees will leave with the techniques and tools they need to achieve their sales objectives.

The way we buy business to business products and services has fundamentally changed because of the Internet, but our selling processes have remained the same.

Social selling helps you build a new and more effective sales process by leveraging these new buying behaviours and engaging with potential clients on the social channels they use everyday. The course is for anyone involved in any element of the sales process in a business to business context.

How is this course delivered and what does it cost?

This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?

For anyone that wants to improve how they sell Business to Business products or services online. Well suited to both sales and marketing professionals of any experience level.

Course at a glance

  • The changing sales landscape – how sales has changed and been impacted by digital
  • Social selling in perspective – what is social selling and why is it essential?
  • The importance of social profiles – building and managing your personal branding via channels like Linkedin
  • Understanding the user journey and sales stages – building a user journey and content map to help drive sales
  • Identifying prospects – using social channels to build your prospect list and identify ‘hidden’ prospects
  • Generating engagement – how we can use content and social media to build highly engaged prospects and remove the need for cold contacting
  • Moving sales forward – moving from engagement to sales meetings and sign-ups
  • Measuring success – how we can use analytics at every stage of the selling process to budget and benchmark success
  • Planning workshop – bring it all together. Your step by step takeaway social selling plan