Social Media
Whether you need to focus on a specific channel or address issues like social media policy, process or management, we can deliver a bespoke social media training course to your needs.
The course
The course is a hands on guide to how social media is an essential element of any successful marketing activity, and shows how appropriate measurement techniques can help judge the impact of these campaigns. The course also focuses on how a range of tools and techniques can help manage time committed to social media most effectively.
Delegates will leave with hands on knowledge of how to help plan, implement and optimize social media activity. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
This course is for anyone who want to improve their organisation’s social media activity or planning.
Course at a glance
- Social media in perspective – core trends and challenges
- Understanding social media and the user journey
- The importance of going beyond likes and followers
- Social, web and email (eCRM) working together
- Social media channels hands-on
- Social planning and audience targeting – selecting the right channels
- Social media and content in practice
- Social CRM and activity planning
- Identifying influencers and advocates
- Social proof and social scoring
- Tools for efficiency and effectiveness
- Social media monitoring
- Social media policies and processes
- Social media measurement and optimization
- The importance of goals
- Multi-channel funnels, social media and business objectives
- Social measures and analytics
- Planning exercise – Next steps and key takeaways