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IABM Executive Summit Series & IABM AGM (London)

11th July 2019

Business Transformation - Embracing SaaS

Clayton Hotel, Chiswick, London

1pm - 5pm

This event incorporates the IABM AGM:

IABM AGM - 1.30pm - 2pm

Executive Summit - 2pm - 5pm

Changing market dynamics driven by the digital revolution are fundamentally rewriting the way we do business, technology choices, and working practices. To succeed today, we need to think and act differently across every aspect of what we do – transforming our businesses.

That’s why IABM is hosting a series of Executive Summits on Business Transformation – each drilling down into a key element - to arm members with the strategies they need to navigate this change successfully across every aspect of their business.

In this Executive Summit, we are taking an in-depth look at the move to Software-as-a-Service (SaaS) business models. SaaS has major implications across the organisation, from R&D and product lifecycle management to finance, sales and marketing.

The Summit will open with a keynote speech, backed up by in-depth research from IABM’s Business Intelligence Unit. A panel debate follows, with delegates encouraged to join the conversation.

Book now to ensure your place and be part of the revolution – not a victim of it!

13.00 Registration with Refreshments

14.00 Welcome and setting the scene

Darren Whitehead, Director of Business Development, IABM

14.10 Broadcast & Media Technology Transformation: Facts & Figures

Lorenzo Zanni, Research Analyst, IABM

This presentation will discuss the most recent trends in the global broadcast and media industry. As media companies continue to roll out digital offerings, the need for efficient and effective content supply chains has never been so high. Powered by IABM’s data-driven insights on the business of media technology, this presentation will focus on the transformation many supplier companies are going through, including its origin as well as its business and financial implications.

14.30 Keynote: Business Transformation - Embracing SaaS

Scott Puopolo, CEO, Telestream

Scott will discuss the business, technical and organisational issues that must be addressed by equipment vendors as they transform their business from a product supply model to a SaaS model, and how Telestream is responding to requests from customers to support this business model.

Having already lived through the transformation to a SaaS model in the Telecom business, Scott is uniquely placed to highlight the challenges, issues and potential benefits for both vendors and customers in the Media business

15.00 Saas Vendor Panel Debate

Chair - Darren Whitehead, Director of Business Development, IABM

An expert panel of IABM member vendors will be debating questions such as What is a real SaaS Solution’ and ‘How do you get a real SaaS model’.

15.40 Saas Customer Case Study


16.00 Industry Collaboration & Artificial Intelligence

John Ive, Director Strategic Insight, IABM

In a ground-breaking project, IABM is bringing together the combined wisdom of the user community, suppliers and specialists to participate in a collaborative project around Artificial Intelligence. Artificial Intelligence has already demonstrated its potential to transform broadcast and media operations in many areas and there is so much more to come. The aims and objectives of the project will be presented, and attendees an opportunity to give feedback and contribute to the project.

16.15 Understanding the Buyer Panel Session

John Ive, Director Strategic Insight, IABM

Hear from 4 key technology buyers on stage about their future projects, technology needs and the issues they are facing whilst the industry experiences unprecedented transformation and ever-evolving consumer demand for content. Sponsored by Exponential-e

16.55 Summary and close

Darren Whitehead, Director of Business Development, IABM

17.00 Networking Drinks Reception

This event is kindly sponsored by

Telestream logo

As part of this series of events, we will also be hosting executive summits in the following cities