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NAB Show - Voice of the Customer Super Sunday Session - Creative Collaboration the only way forward

8th April 2018

IABM's NAB Show Voice of the Customer Super Sunday Session - Creative Collaboration – the only way forward

Sunday April 8th, 2pm - 4pm - Room N239/N241 LVCC 

At this time of transformational change, the old “arms’ length” seller-buyer model is no longer tenable. Creative collaboration - solving problems and building solutions together - has become the only way forward; the future of technology vendors is inextricably bound up with the challenges broadcasters and media companies face.

According to IABM’s latest research, 35% of end-users are now building some of their own systems using in-house software skills and microservices. The vast majority still prefer best-of-breed solutions, and are sharing their roadmaps to enable vendors to work collaboratively with them to achieve the solution they need; creative collaboration is the answer. “Our business is critical to yours, and your business is critical to ours” is the new paradigm.

IABM is committed to facilitating this creative collaboration between technology vendors and their broadcast and media customers. This session will provide a unique platform to explore how we can better navigate industry transformation together in a period of transition to new business and technical models.

We will be joined by a panel of influential thought leaders from the pinnacle of the broadcast and media technology industry to let us into the secrets of successful creative collaboration. And we’ll have real-life case studies, exploring how working together collaboratively offers both sides of the industry a better way forward.

This is a must-attend session on the eve of NAB Show where technology suppliers and their customers come together to discuss and define the future of our industry. As well as arming delegates with the insights they need to drive their business forward, it also offers a unique networking opportunity to make new contacts and strengthen relationships.

Agenda
1.45pm - Delegate arrival (tea, coffee and cookies to be served)
2pm – Prompt start
IABM new industry model – Peter White, CEO, IABM
Vendors bringing together key themes from the previous three sessions including:
Thought leadership discussion between John Ive (Director of Strategic Insight, IABM) and Tim Shoulders (President, Grass Valley, a Belden Brand) on the current state of the industry.

Google (further details to be announced)

Piksel (further details to be announced)

Market analysis and the changing face of business models – Lorenzo Zanni, Lead Research Analyst, IABM
Case Studies – Vendors together with their customers:
Dell
Molly Connolly (Director, Industry Strategy and Partner Marketing) and Nancy Eperjesy (Co-founder & CEO of Mettle)
“The best…[ideas|solutions|technologies] are not developed in a vacuum”
Molly and Nancy will discuss how collaboration is a full ecosystem requirement in today’s business – between technology solution providers with each other and their customers to deliver the best solutions. Molly and Nancy will show real-world examples of this.

Avid
Paul Thompson (Strategic Solutions Director, Avid) and Paul Clennell (CTO Dock 10)
“Workflows Beyond Boundaries”
Dock 10 have one of the most advanced studio facilities in Media City (UK) which they built on Avid architecture and infrastructure including latest studio workflows, tiered storage, post-production media workflows and MAM . . . and are now collaborating to take the studio facility beyond the campus. Paul Clennell and Paul Thompson will be discussing how the two organisations collaborate, challenge and innovate together.

Further case studies to be announced soon

Panel session - Customers bring together key themes from the previous three sessions

Summary and key take-aways – John Ive, Director Strategic Insight, IABM

3.50pm - Drinks and Networking