Wednesday 13 March 2019 (3pm GMT)

Join us for this webinar which is free to IABM members. IABM Head of Marketing Lisa Collins will be speaking to events expert Sadie Groom (Managing Director, Bubble Agency) about her top tips to ensure you make the most out of attending tradeshows. Sadie will also speak to one of her clients, Steven Paulsen (Senior Director, Marketing Services at NewTek) to show a case study on how they as a company ensure they hit their own objectives at shows.

The webinar will cover the following topics:

Pre-show planning

• Ensure the show is right for your company
• Picking the right location
• PR
• Marketing
• Scheduling Meetings

On Event

• Your booth, ensuring you are noticed
• Capturing leads
• Briefing you team
• Understanding your audience/Customer
• Trade show etiquette

Post Show

• Following up your leads
• Analysis

Interview

Steven Paulsen - Senior Director of Marketing Services - NewTek

Steven Paulsen joined NewTek in 2011 and is currently Senior Director of Marketing Services. With an emphasis of on Agile Marketing the Marketing Services group focuses on delivering high energy programs via the creative, web, production and event teams. His professional career has included speaking at industry meetings about how to improve marketing workflow through the use of technology, creating actionable goals, and results based metrics.

If you can't make the webinar then click here to email us your details and we will send you the recorded on demand version as soon as it is available.