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IABM Webinar - Ensure you get maximum ROI from your Tradeshows

13th March 2019

IABM Webinar - Ensure you get maximum ROI from your Tradeshows

Wednesday 13 March 2019 (3pm GMT)

Join us for this webinar which is free to IABM members. IABM Head of Marketing Lisa Collins will be speaking to events expert Sadie Groom (Managing Director, Bubble Agency) about her top tips to ensure you make the most out of attending tradeshows. Sadie will also speak to one of her clients, Steven Paulsen (Senior Director, Marketing Services at NewTek) to show a case study on how they as a company ensure they hit their own objectives at shows.

The webinar will cover the following topics:

Pre-show planning

  • Ensure the show is right for your company
  • Picking the right location
  • PR
  • Marketing
  • Scheduling Meetings

On Event

  • Your booth, ensuring you are noticed
  • Capturing leads
  • Briefing you team
  • Understanding your audience/Customer
  • Trade show etiquette

Post Show

  • Following up your leads
  • Analysis

If you can't make the webinar then click here to email us your details and we will send you the recorded on demand version as soon as it is available.

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