IBC 2019: IABM State of the Industry Conference Session
Seeing clearly in the cloud – strategies for business transformation
Breakfast served from 7.15am - 7.45am
Session from 7.45am - 8.45am
The broadcast and media industry is at the tipping point of its transformation to an on-demand, data-driven world with the cloud at its heart. It’s disrupting every level of our industry – people, technology and business practices.
The journey to the cloud can be complex and full of obstacles, requiring media companies and tech vendors to transform together to address a whole new range of business and technology challenges, from the move to consumption-based models to the adoption of multi-cloud (including on-prem) workflows and machine learning.
Powered by IABM’s data-driven insights on the business of media technology, this session will explore the challenges and opportunities of transformation to a cloud media ecosystem through a lively debate between proponents of cloud everywhere and those yet to be convinced.
Peter White, CEO, IABM