Search Marketing
We can deliver Search Engine Optimization and Pay Per Click training that will not only develop your skills, but also helps you to build a search strategy and tactical plan during our workshops.
The course
Search Engine optimization and Paid Search offer some of the most cost effective forms of digital marketing, with over 97% of web users regularly using a search engine. This course introduces the fundamentals of Search Engine Optimization and Pay Per Click in a hands on way and build into more advanced techniques.
As well as best practice and a guide to the most useful tools, the course includes the latest trends and practices that will help you achieve highly visible search engine rankings.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
This course is for anyone who is involved in planning websites and content and what’s to achieve more search visibility and drive business results.
Course at a glance
- Search marketing in perspective
- Search engine spiders
- Key phrase research for SEO
- On page optimization
- Link building
- Social media optimization
- Analysis of performance
- Site review
- What are the benefits of Pay-Per-Click?
- Pay-Per-Click fundamentals and Google Adwards
- Key phrase research for PPC
- Writing effective ad’s
- Campaign targeting
- Quality scoring and Adrank
- Campaign optimization
- Using analytics for SEO and PPC
- Planning workshop