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SubtitleNEXT at the forefront of AV, Linguistic & Media industries at Media4All8 in Stockholm

Fri 28, 06 2019

Cutting-edge SubtitleNEXT establishes itself as indispensable for creative subtitle generation in higher education, AV environments and filmmaking

Technology vendor / developers PBT EU and Profuz Digital, unveiled an impressive array of SubtitleNEXT toolsets for language, media and subtitling professionals that work in the LSP (Language Services Providers), Media and AV markets at the Media 4All 8 event. Held in Stockholm in mid-June this year, the forum attracted international academics, researchers, language practitioners, translators, interpreters, broadcasters, government agencies, support groups and the audio-visual translation and media accessibility industries.

SubtitleNEXT software equips users with state-of-the-art multilingual timed-text tools specifically geared up for AVT, media accessibility and entertainment environments. It is ideal for media, corporate, health, higher education, university markets and government institutions.

As sponsors of the event, alongside Netflix and Lingsoft, the SubtitleNEXT team held one-to-one demonstrations at a dedicated booth, offering visitors an opportunity to experience key features in real-life examples.

Ivanka Vassileva, CEO at PBT EU reflected on Media4All8, ” Media4All8 has been an extremely successful event and on behalf of my team, we thank the organisers and all those who attended. We met familiar faces and made many new friends. There was general concern about AI and Machine Learning (MT) as it has created uncertainty and unpredictability in many areas. We sensed an increased awareness, acceptance and recognition for the SubtitleNEXT brand as a consistent industry player with helpful and work-life-changing capabilities. There was an even deeper appreciation of what PBT EU and Profuz Digital stand for as well-respected technology vendors partners and it confirmed our strong commitment for the professionals, at all levels, that we are passionate to serve.”

PBT EU Sales Director Alexander Stoyanov’s adds, “The company is seeing much more interest and penetration in the educational institutions, and a lot of universities are discovering that SubtitleNEXT is a compelling solution to include to their courses and curricula. It was great to see that both freelancers and major language services professionals have SubtitleNEXT and NEXT-TT on their radar. It’s also a fact that audio descriptions and many unconventional accessibility techniques are expected to grow. Chiefly, the Games industry is one I am keeping an eye on – it is soon projected to exceed filmmaking, and this brings immense potential.”

“Events like these, provide vital feedback for further development. The advent of MT is causing great concern among freelance professionals. We understand from speaking to many people at Media4All, that MT, combined with the lowering level of newcomers, is hitting hard on the quality output of the localization industry. However, this climate also offers great opportunity.” noted Kamen Ferdinandov, CTO of Profuz Digital and the brainchild behind SubtitleNEXT.

“My Profuz Digital development team is already working on the next version of SubtitleNEXT which will incorporate vital feedback received at Media4All. It will include new exciting feature-sets that will reinforce SubtitleNEXT’s position the “go-to” dependable product for creative subtitle generation, and it is already playing an integral role across the AVT, MA and filmmaking processes.” Kamen concludes.

Another exciting addition that is currently in development, building up to the next sponsored event from 19 – 20 September called Intermedia 2019 Conference in Warsaw, is a spectacular new workflow, specifically designed to suit the “interlingual respeaking” functionality required by many language professionals. Watch this space for exciting announcements to follow about SubtitleNEXT’s new upgrades and the Warsaw event this year.

For more information and online demo on the Subtitle NEXT and NEXT-TT applications, visit https://subtitlenext.com/

About Profuz Digital – Visit www.profuzdigital.com

About PBT EU – Visit www.pbteu.com

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