Industry News

Latest stories from around the world
Pre show previews from exhibiting companies
Blogs on the key trends and hot topics

See the future of photography – True HDR photos from Panasonic LUMIX S Series and Atomos monitors to be shown

Wed 13, 03 2019

Melbourne, Australia – 12 March, 2019:

  • Atomos HDR monitors and the Panasonic LUMIX S1/S1R combine to create a new way of
    seeing HLG photos for true HDR live when shooting. See a vivid and lifelike image with more
    detail in the blacks and the highlights.
  • HLG photos present new opportunities for photographers as true HDR displays on TVs,
    tablets and smartphones become the norm.
  • This new technology from Panasonic combined with Atomos monitors deliver spectacular
    lifelike results that are unlike the existing HDR photo effects.

The next level in photographic realism

All photographers understand the problem. For almost as long as photography has been around we
have been limited to being able to display or print a lower range of brightness than the eye can see.
Detailed deep blacks and completely natural looking skies and highlights were impossible to achieve.
To attempt to fix this has required the use of graduated filters, specialised picture profiles, dodging
and burning or stacked exposures. Some of these methods result in pleasing looking images, but
none come close to really emulating reality.

Now thanks to Panasonic and Atomos that is all about to change. The Photography Show in the UK
will be the first time the public can try out the next step in photographic realism – genuine HDR
showing photos with increased dynamic range, viewed live in real-time as you shoot. Using the new
Panasonic LUMIX S1 and S1R you can now shoot HLG photos in the .HSP file format and view them
in HDR as you shoot with an Atomos HDR display like the new £339 (plus tax) Shinobi 5 inch monitor.
The resulting photos can then be played back immediately in HDR on the Atomos monitor, or a
compatible HDR television like the Panasonic GZ2000 series. No additional processing is required
and the results are spectacular. With an Atomos HDR monitor a stunning 10+ stops of dynamic range
are shown on-screen at once.

Fundamentally different to traditional ‘HDR’ photos

This brand new technology delivers results that are unlike the existing HDR effects that
photographers will be familiar with which are the result of multiple images or exposures being
combined. The traditional HDR process does not increase the actual emitted dynamic range of the
image, but instead squeezes the highlights and shadows of an image into the same range as a
standard image. The result of this old technique is an unnatural effect which photographers now
commonly associate with HDR. The new HLG photos created with LUMIX S Series cameras and
displayed on Atomos are completely different and much more natural and lifelike. Perhaps the best
analogy that experienced photographers will understand is that the difference between this new real
HDR photo and a regular photo is bigger than the difference between a well printed Cibachrome print
from low ASA Kodachrome and a regular minilab print from print film.

Seeing LUMIX S Series HLG photos in real-time with Atomos HDR monitors

The full effect of shooting HDR on the new LUMIX S1 and S1R can be shown through an external
HDR monitor like the Atomos Shinobi. The system works with camera metadata, automatically talking
to the Atomos device to ensure correct display of the image.

The Shinobi is the latest affordable HDR monitor from Atomos. It features all the latest technology and
Atomos’ advanced colour science. It is super light weighing in at just 200g and has a stunning high
brightness (1000nit) screen that can be viewed in daylight. The display itself has a class leading
1920×1080 resolution and is touch controlled with a clean design that beautifully matches cameras
like the Lumix S1 and S1R.

Shinobi connects to most mirrorless cameras and DSLRs via HDMI cable and works both for HDR
and standard video and photos. All Atomos HDR monitors also have camera matching profiles that
work with the Log video output from most cameras to show the user how their video can look once
post processed. They also have a full range of exposure, focus and composition tools to aid the
photographer, including 1-1 and 2-1 image magnification and histograms. It runs off a single battery
for several hours.

True HDR will become an everyday sight much sooner than you think

HDR technology is already well established in the video and movie world – walk into any electronics
store and you are confronted with a wall of 4K HDR TVs. The latest flagship iPhones and Android
smartphones feature HDR displays. As more and more TVs, phones and tablets get HDR the market
for these types of photos is expected to explode. There are clear advantages to advertisers wanting to
show their products in the most vivid and lifelike way possible. Photographers creating images for this
new world will stand at an advantage. By combining an Atomos HDR monitor with a Panasonic
LUMIX S1 or S1R you can be one of the first to experience this new way of seeing in real-time as you
shoot.

The Atomos Shinobi is available now from authorised Atomos dealers. See a working demo of HLG
photo with the LUMIX S1 and Atomos HDR monitors at stand D81 at the Photography Show in
Birmingham, England, 16-19 March, 2019.

About Atomos

Atomos exists to help creative professionals cut through technology barriers by creating easy to use,
cutting-edge 4K and HD Apple ProRes monitor/recorders. These products give video professionals a
faster, higher quality and more affordable production system, whether they create for social media,
YouTube, TV or cinema.

Atomos continues to demonstrate its commitment to putting users first through continual innovation at
amazing price points. The company developed the AtomOS operating system dedicated to video
recording with an elegant and intuitive touchscreen user interface and was also the first to implement
the professional Apple ProRes RAW format for recording with cinema cameras. Atomos is based in
Australia with offices in the USA, Japan, China, UK and Germany and has a worldwide distribution
partner network.

Further product information can be found at:

Website: www.atomos.com

Facebook: www.facebook.com/AtomosGlobal

Twitter: @Atomos_News

YouTube: www.youtube.com/user/AtomosVideo

Vimeo: vimeo.com/atomosvideo

Instagram: www.instagram.com/atomos_news

Find your local reseller: www.atomos.com/where-to-buy

Related Content

Based on your recent activity and preferences we recommend the following pieces of content