New IP Study Shows 69 Percent of Media Industry Respondents Will Have Active IP Projects by Mid-2019
Thu 29, 11 2018
MONTREAL – 8:00 EST November 28, 2018 – Grass Valley, a Belden Brand, has unveiled its 2018 Global IP Barometer study, which reveals key insights about the progress of the media industry’s migration to IP.
Supported by the input of approximately 750 media industry professionals from around the world, Grass Valley has found strong indications that the industry’s transition to IP is moving in a positive direction, albeit at a slower pace than some had previously anticipated.
“Two years ago, it was clear that the industry recognized and understood how central IP was going to become to workflows and new, innovative ways of working, yet the market lacked the confidence to invest in IP solutions. Now, we’re seeing more broadcasters, OB companies and service providers forging ahead with adopting IP – or making concrete plans to do so within the next nine months. Hearing directly from customers and prospects alike provides us with greater insight into the support the industry needs during the shift,” said Neil Maycock, vice president, global marketing at Grass Valley.
Open Standards is the Favored Approach
Flexibility and Cost Driving the Shift to IP
Skills Training Remains Critical
“It is very positive to see momentum behind the IP transition, that’s certainly being reflected in the projects we’re deploying,” Maycock continued. “It is also encouraging to note that the skills gap is recognised and is actively being addressed across the industry. Grass Valley has adopted close customer partnerships to help bridge the skills gap, and used our extensive experience to simplify IP system deployment, without sacrificing the open standard architectures and flexible migration our customers are seeking.”
About this report
The research is based on approximately 750 responses from media industry professionals globally with a third coming from the US, another third from Europe and the rest from Asia Pacific, LATAM and the Middle East.
For information about Grass Valley solutions and services, please visit grassvalley.com.
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley’s integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.
Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.
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