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Merging Changes Distribution In Nordic Region

Thu 29, 11 2018

New sales partners appointed for Denmark and Finland

Puidoux: November 2018. Merging Technologies is delighted to announce new distribution deals for its professional product range. Nordic Pro Audio has taken responsibility for the Danish territories and AV Marketing Finland is the new importer for that country.

Nordic Pro Audio has an impressive range of compatible audio products in its portfolio and has established a solid marketing and support infrastructure. Product Specialist for Live and Studio, Frank Grønbæk and Product Specialist for Field Recording and Broadcast, Allan Holmberg will be using their considerable skills and enthusiasm to boost sales across the market sectors addressed by Pyramix, Ovation, ANEMAN and the Networked Audio Interfaces, Horus and Hapi.

In the wake of significant changes to Merging’s distribution partners in Finland, the appointment of AV Marketing sees Jyrki Mäkinen supporting the brand with a much-improved infrastructure compared with the previous situation. AV Marketing are actively improving their pro-audio portfolio and Merging’s appointment is a major stepping stone to achieving that goal.

Merging’s Sales and Marketing Manager, Chris Hollebone commented ; “These two appointments are symptomatic of the changes we see in the market we serve. From time to time we find that existing sales partners are out of step with new markets we are entering such as A/V. Distribution companies also change ownership and that can have a negative impact on sales. We are confident that these companies are operating successfully in our core sectors and will offer the support our customers need.”

Frank Grønbæk remarked; “We see Merging as an exciting addition to our brands. They have some great products and their leadership in AoIP technology is of real value.”

“AV Marketing is ideally set-up to promote Merging in Finland and I am personally very pleased to be back with a brand that I have known well for a number of years.”; was the response from Jyrki Mäkinen.

Merging Technologies is a Swiss manufacturer with over 25 years of experience in developing groundbreaking, professional Audio and Video products for a wide range of entertainment and media industries. With a dedicated user base in the elite end of the music, film, television, mastering and performances industries, Merging is committed to developing product ranges with unrivalled quality and flexibility, no matter what the application. Merging builds tools for people who want more from their systems, have an inherent need to push boundaries, and believe that quality always comes first.

RAVENNA is a solution for real-time distribution of audio and other media content in IP-based network environments. Utilizing standardized network protocols and technologies, RAVENNA can operate on existing network infrastructures. RAVENNA is designed to meet the strict requirements of the pro audio market featuring low latency, full signal transparency and high reliability and is fully AES67 and ST2110 compatible. With a capacity of nearly 8 x MADI streams over a single Gigabit Ethernet link, it is also the first and only Layer-3 based IP audio protocol with full support for high-channel count DXD and DSD signals.

While primarily targeting the professional broadcast market, RAVENNA is also suitable for deployment in other pro audio market segments like live sound, install market and recording. Possible fields of application include (but are not limited to) in-house signal distribution in broadcasting houses, theatres, concert halls and other fixed installations, flexible setups at venues and live events, OB van support, inter-facility links across WAN connections and in production & recording applications. http://ravenna.alcnetworx.com

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