About this document

IABM Media Tech Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector.

The purpose of these reports is to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations.

This should provide member companies more tools to better address the challenges lying ahead, from new product development to marketing strategy.


This report contains a discussion on the state of adoption of the emerging technology in broadcast and media as well as an analysis of significant customer deployments. This edition of the report focuses on Cloud and covers the following topics:

  • Cloud Essentials
  • Cloud Adoption Tracker
  • Cloud Deployments in Broadcast & Media