Introduction to broadcast media workflows

This course starts with the basics, building understanding of what “workflow” is and why operational workflows are important in media businesses. It overviews different types of workflows and how these have developed in the context of changing audience consumption, investment shift from capital to operational expenditure and technology that puts ICT at the core. The shift to a more software-driven technology environment making use of cloud, virtualisation and AI based solutions is covered by this course. Duration 40-60 minutes.

Who is it for?

Anyone who needs to understand media workflows either to work with them operationally, or to support, design and develop products, systems and services to enable modern media businesses. It also gives an accessible overview for those moving into the electronic media sector in a sales, analyst, marketing or finance role.


  • What is a Workflow?
  • Principles of Media Workflows
  • Organisational and business context
  • Convergent Technology and Disruption
  • Collaborative Workflows
  • News Workflows
  • Live Event Workflows
  • Recorded Production Workflows
  • Workflows for Purchased-in Content
  • Propriety, Best of Breed and Best Value Solutions
  • Cloud and Machine Learning
  • Industry Collaboration and Open Standards
  • Special introductory rates with 50% discount

    IABM Members (members are also eligible for complimentary places, please email to check) – €42.50 / £35 / $50

    Non IABM Members – €85 / £70 / $100

    Click the links below to purchase this course (eligibility will be checked)