World Class Insight & Analysis
IABM offers a comprehensive portfolio of quantitative and qualitative reports to help you track technology and business trends together with financial performance across broadcast and media.
IABM research can be used for:
- Trendspotting - Identify key trends in the market
- Benchmarking - Benchmark your company against your peers
- M&A - Backing up claims when selling or evaluating prospects when buying
3 REASONS WHY IABM RESEARCH IS INVALUABLE TO YOUR COMPANY
In this period of intense change, understanding market dynamics is essential to make informed decisions about your business.
Conducting market research and monitoring industry trends is very time-consuming and having someone else doing it enables you to focus on your core business.
An in-depth understanding of the market gives a real competitive advantage in making decisions, from new product development to marketing campaigns and geographical expansion.
"It gives us the ability to see what's around us, with more of an industry view and showing us what our customers want. It follows the economic trends and it gives great indicators of what's to come which you just don't get if you are just watching your own company" - Michael Accardi, CueScript
3 STREAMS FOR CLEAR STRUCTURE
Media Tech Trends
IABM RESEARCH HELPS YOU IN MANY WAYS INCLUDING
Detailed reports help you make informed strategic business decisions.
Drive markeing campaigns that better target your customers' needs
Extract sales leads and data to better target your customers' needs
Drive product development decisions with actionable data on buying trends and requirements.
Biannually tracks financial performance and trends in the media sector to enable companies to track their customers' performance and keep up with emerging trends in media technology demand.
Biannually tracks financial performance and trends in the media technology sector to enable companies to benchmark their own performance within the industry and track emerging trends in the supply side of media technology.
These reports annually track the adoption of specific emerging technologies within the broadcast and media sector (such as AI, Immersive Experiences, Blockchain and Cloud). They enable companies to better understand the drivers of adoption within customer organizations.
GLOBAL MARKET VALUATION & STRATEGY REPORT
Essential reading from the experienced and trusted reporting experts
The IABM DC Global Market Valuation and Strategy Report is widely considered the definitive reference for market segmentation and sizing in media technology given the direct participation of technology suppliers and service providers.
"We rely on the research heavily as we are making decisions about product roadmaps, what sort of geographies we should be moving into and taking a look at competitive environments" - Brian Cram, Dejero
BUSINESS INTELLIGENCE DIGEST
The IABM Business Intelligence Quarterly Digest provides IABM members with a varied range of business information about the broadcast and media industry and the wider global economy in a ‘digestible’ way. The analysis contained in the report is undertaken by IABM’s Lead Research Analyst Lorenzo Zanni.
The purpose of these reports is to enable member companies to keep up with the latest developments in our industry by presenting otherwise scattered information in an orderly and relevant manner.
Useful Insight & Analysis Resources
Below you will find some of our latest Business Intelligence presentations, webinars and videos.
THE TEAM BEHIND THE DATA
IABM’s extensive business intelligence service is greatly valued by the industry and consists of 3 key team members who have world class knowledge and experience. Based in Luxembourg, our Insight & Analysis team speak more than 7 languages between them and bring a passion for converting data into stories.
If you wish to discuss IABM's Insight & Analysis offering then please click here to email the team.
Head of Insight & Analysis
A graduate of Pisa, Durham and Swansea Universities, Lorenzo holds a BSc in Economics and Management and an MSc in Business Economics.
Over the last three years, Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, industry resource it is today.
Lorenzo’s research is widely quoted in international industry publications and conferences, including IBC365. He has also presented at shows and conferences around the world.
Riikka is a graduate of Helsinki School of Economics, Finland’s top business school.
She also studied Chinese Language and Literature at Fudan University in Shanghai, and is a fluent Finnish, English, French and Mandarin speaker.
Since graduating, Riikka has held a number of market analyst roles, including Head of Research at a leading business advisory service in Shanghai, and most recently was Business Intelligence Manager at B Medical Systems in Luxembourg.
Chiara holds a Bachelor in Business Administration from Second University of Naples, and a Masters in International Business from Hult International Business School in San Francisco.
Most recently, she has served as a data analyst and reporter for Tribe Dynamics in San Francisco, preceded by a number of sales, marketing and social media management roles.
Chiara is fluent in English, Italian and Spanish.