IABM Insight & Analysis
IABM offers a comprehensive portfolio of quantitative and qualitative reports to help members (and the wider industry) track technology and business trends together with financial performance across broadcast and media.
3 reasons why IABM research is invaluable to your company
- In this period of intense change, understanding market dynamics is essential to make informed decisions about your business
- Conducting market research and monitoring industry trends is very time-consuming and having someone else doing it enables you to focus on your core business
- An in-depth understanding of the market gives a real competitive advantage in making decisions, from new product development to marketing campaigns and geographical expansion
Who are the reports for and how can they help you?
Business Leaders – making informed strategic decisions
Marketing – drive marketing campaigns, better target customers’ needs
Sales – extract sales leads, better target customers’ needs
Product Development – drive product development decisions
How can IABM research be used?
Trendspotting – identify key trends in the market
Benchmarking – benchmark yourself against your peers
M&A – backing up claims when selling or evaluating prospects when buying
Biannually tracks financial performance and trends in the media sector. The purpose of this report is to enable IABM member companies to track their customers’ performance and keep up with emerging trends in media technology demand.
Biannually tracks financial performance and trends in the media technology sector. The purpose of this report is to enable IABM member companies to benchmark their own performance within the industry and track emerging trends in the supply side of media technology.
It is increasingly important for suppliers to keep track of emerging technologies’ development and their use cases, both in media and in other verticals. These reports annually track the adoption of specific emerging technologies within the broadcast and media sector to enable member companies to better understand the drivers of emerging technologies’ adoption within customer organizations.
Tracking region specific developments.
Essential reading from the experienced and trusted reporting experts.
The IABM DC Global Market Valuation and Strategy Report is widely considered the definitive reference for market segmentation and sizing in media technology given the direct participation of technology suppliers and service providers.