IABM Business Intelligence
IABM offers a comprehensive portfolio of quantitative and qualitative reports to help members track technology and business trends together with financial performance across broadcast and media.
The importance of research
In this period of intense change, understanding market dynamics is essential to make informed decisions about your business.
Conducting market research and monitoring industry trends is very time-consuming and having someone else doing it enables you to focus on your core business.
An in-depth understanding of the market gives a real competitive advantage in making decisions from new product development to marketing campaigns and geographical expansion.
What do we offer?Principal Research – Tracking supply and buying trends in media technologyMedia Tech Trends – Tracking emerging technology adoption and deploymentRegional Research – Tracking regional media developmentsQuarterly Digests – Quarterly publication including a summary of the above
Who are the reports for?Business Leaders – making informed strategic decisionsMarketing – drive marketing campaigns, better target customers’ needsSales – extract sales leads, better target customers’ needsProduct Development – drive product development decisions
How can IABM research be used?Trendspotting – identify key trends in the marketBenchmarking – benchmark yourself against your peersM&A – backing up claims when selling or evaluating prospects when buying