IABM Digital Media Manager Ben Dales speaks to events expert Sadie Groom (Managing Director, Bubble Agency) about her top tips to ensure you make the most out of attending tradeshows.
Sadie also speaks to one of her clients, Steven Paulsen (Senior Director, Marketing Services at NewTek) to show a case study on how they as a company ensure they hit their own objectives at shows.
The webinar covers the following topics:
Pre-show planning
- Ensure the show is right for your company
- Picking the right location
- PR
- Marketing
- Scheduling Meetings
On Event
- Your booth, ensuring you are noticed
- Capturing leads
- Briefing you team
- Understanding your audience/Customer
- Trade show etiquette
Post Show
- Following up your leads
- Analysis
