About this Report
The IABM Buying Trends Report biannually tracks financial performance and trends in the media sector. The purpose of this report is to enable companies to track their customers’ performance and keep up with emerging trends in media technology demand.
Report Methodology
The information analyzed in this report is derived from both quantitative and qualitative research carried out by IABM. The primary evidence used in this report is:
- Quantitative Evidence: Public and private financial data of media companies gathered and analyzed by IABM
- Qualitative Evidence: Survey evidence on technology buying trends and issues gathered and analyzed by IABM
