IABM BaM™ Content Chain: from Creator to Consumer

Mapping content supply chain to today’s creative, technical and business processes

IABM’s new industry model – The BaM™ Content Chain: from Creator to Consumer is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate the fast-changing business environment. The BaM™ Content Chain will thus prove invaluable to technology buyers, users and vendors alike to adopt the most creative and efficient operational processes and choose the best tools and technology.

As the ultimate source of all revenues for everyone involved in the content chain, The BaM™ Content Chain places the consumer at the heart of this new industry model. It is structured around a common understanding of the creative, technical and business processes from creation to consumption – and the technology employed at every step, whether software, hardware, cloud or managed service.

This approach makes The BaM™ Content Chain equally valid for media, broadcast and content businesses of any scale as well as technology vendors. It also provides an up-to-date picture of the structure of the broadcast and media industry today – solid foundations for understanding, analysis and decision making.

By mapping to the creative and business activities carried out between camera and consumer, The BaM™ Content Chain gives a complete, 360-degree model of the industry. It tracks all the steps between content being created, through production and post-production to management, publishing & distribution to monetization. All these steps are supported by three common pillars – connect, store and support, through which processes flow at all stages of the content chain.

Find out more about the BaM™ Content Chain in the on-demand webinars available below

Vendors


Media companies

The BaM™ Content Chain serves four primary economic functions:

  • Building a common understanding of the creative, technical and economic activities addressed by the industry. This enables changes to be tracked and understood
  • Underpinning the valuation of the addressable market for different types of technology products and services – now and into the future. It looks at this from both ends – spending by technology buyers, and revenues of vendors
  • Aiding discovery of potential solutions/vendors by prospective buyers, making it clear who sells what, and which products fit which niche
  • Creating a blueprint for building a modern content supply chain – optimizing workflows and operations to deliver content from creator to consumer efficiently across multiple formats and platforms

The BaM™ Content Chain is built around the following creative, technical and business processes:

Create

Original acquisition and creation of raw content – whether real-time (live) or recorded, in a studio or in the field.

Example Products and Services Supporting the Process

Cameras, microphones and lighting – and related accessories and supports.

Produce

Production processes, including real-time (live) production in a studio control room or OB truck and post-production.

Example Products and Services Supporting the Process

Real-time production equipment including audio and video mixers/switchers, real-time graphics, virtual sets and production automation. News and sport production and automation. Post-production tools including edit, color grade/correction, VFX and audio mix. Tools to manage the production process and resources. Production and post-production services including studios, OB trucks and creative services.

Manage

Managing and preparing completed content (audio, video, metadata) for publication and subsequent archive, including normalization, localization and technical/editorial compliance, while orchestrating the workflow and resources required.

Example Products and Services Supporting the Process

Media asset management and workflow orchestration, transcode and normalization tools, localization tools and services, editorial compliance and technical QC, archive management.

Publish

Publishing, playing out and distributing linear and non-linear content for consumption by audiences.

Example Products and Services Supporting the Process

Linear playout systems, non-linear video-on-demand platforms. Live signal distribution (terrestrial, IPTV, cable, satellite) and internet distribution. Theatrical and venue exhibition equipment.

Monetize

Managing business processes for content rights and royalties, scheduling linear and non-linear services, and selling and managing advertising.

Example Products and Services Supporting the Process

Broadcast management systems including scheduling, traffic, and rights and royalties tools. Advertising, including addressable and programmatic. Data aggregation and analysis.

Consume

Enabling consumption of content on consumer-facing devices, apps and platforms.

Example Products and Services Supporting the Process

Consumer identity management, user experience and user interface design, platform and app development.


The three common pillars that enable and support the interaction through and between the five creative, technical and business processes of The BaM™ Content Chain: from Creator to Consumer, are:

Connect

Moving content, whether real-time (live) or file-based, within and between facilities.

Example Products and Services Supporting the Process

IP and SDI infrastructure, routing, interfacing and conversion. File-based delivery. Bandwidth and connectivity services including internet, fiber, satellite, microwave, and cellular.

Store

Storing content throughout its lifecycle.

Example Products and Services Supporting the Process

On-premise and cloud object storage, SAN and NAS – including disk, SSD, optical and data tape. Storage management. Archive storage. Video servers and VTRs.

Support

Enabling and powering the Content Chain including monitoring, testing, communicating, and running compute and facilities.

Example Products and Services Supporting the Process

Video and audio monitoring, displays, test and measurement. KVM and PCoIP. Compute power and cyber security. Facility power and furniture. Services to consult, design, build and run. Equipment rentals.


Try it for yourself by using the demo version available below

The BaM™ Content Chain: from Creator to Consumer, will change the way we look at our industry. It is the result of a major project undertaken by IABM to redefine the broadcast and media content supply chain as the industry continues to transform. It had become clear that the previous industry model, based around product categorization, was not able to reflect the enormous changes our industry has gone through – and will continue to go through into the future. There has been a fundamental change throughout the industry from a ‘push’ model to one where the consumer can now ‘pull’ just the content they want, wherever and whenever they want it. The BaM™ Content Chain: from Creator to Consumer, puts the consumer at the heart of its model and defines the industry ecosystem around delivering what they require. A further beauty of the BaM™ Content Chain model is that it is not static – it is flexible and can evolve to include new products and offerings without being redesigned.” – IABM CEO Peter White