IABM Future Trends Theatre in the IBC 2018 Future Zone

Monday 17 September

The Power of Immersive Media Track

Whether audio or video, 360˚ or 180˚, the influence of immersive technologies is immense. This track uncovers true-to-life advances and forward-looking visions as immersive media finds its place within our industry.

Video technologies for the next-generation of immersive media

10.00 – 10.20

Mauricio Alvarez-Mesa (CEO, Spin Digital Video Technologies GmbH)

This talk highlights recent developments in video technologies for immersive media including volumetric video and ultra high-res video technologies (8K and 16K) driving the next generation of immersive media experiences.


Augmented Reality Audio: the next generation of hearables

10.20 – 10.40

Adam Levenson (VP of Business Development, G-Audio Lab)

With Augmented Reality Audio (AR Audio), we are beginning to tap into the potential to adjust the mix of your daily listening experience: reduce ambient noise, amplify and focus speech, adjust EQ to match your unique hearing profile, and interactively layer music with your voice assistant. This session presents an exciting view into how AR Audio and Artificial Intelligence will drive adaptive and precise noise cancellation, enable enhanced speech intelligibility, power look-forward capability to smooth variations in volume, allow focus on specific sound sources, and attach sounds to virtual objects.


Demystifying VR video & VFX: 360 & beyond

10.40 – 11.00

Ross Shain (Chief Product Officer, Boris FX)

VR video technology through stereoscopic 180° and 360° cameras presents new challenges for video editors, visual effects artists and colorists. Ross Shain, visual effects award-winner and software industry veteran, discusses the best techniques and strategies for solving VR post-production hurdles such as working with equirectangular footage, stabilization, removing cameras and working in stereo.


The future of TV is virtual: captivating viewers with immersive experiences

11.00 – 11.20

Haim Halperin (Senior Principle Broadcast Product Manager, Avid)

Broadcasters and content owners are striving to make programs more immersive and engaging. Advances in immersive technologies like AI and VR deliver powerful tools to grow viewership, giving viewers exciting and unique ways to enjoy content. This session explores how organizations can harness immersive technologies to captivate and retain viewers – from 3D graphics in the studio to delivering the stadium experience at home. It examines the use of AR and VR as storytelling tools, the technical challenges involved and how these will be overcome in the future, enabling media organizations to produce high-quality VR experiences for different applications.


A special panel on immersive technologies

11.20 – 12 noon

Chaired by Amy DeLouise (Digital Storyteller)

Creative Director Amy DeLouise, hosts a panel of experts to look at the reality of immersive technologies now and what the future may bring.


Will Microservices and Blockchain Ruffle or Calm our Industry? Track

Microservices are slipping into our business systems to improve performance and release cycles. Can the can the same be said for Blockchain? This session is sure to get attendees up to speed on these two distinctly different technologies.

Open-source microservices for GPU-accelerated processing of UHD/WCG material

13.30 – 13.50

Richard Cartwright (CTO, Streampunk Media Ltd)

This presentation will: discuss the software-only approach in comparison to other methods; describe an initial set of open-source microservices for common colorspace transformations, sizing, mixing and compositing; and provide initial measurements of the performance that can be achieved with this approach.


Disrupting OTT: video distribution on the blockchain

13.50 – 14.10

Luke Carriere (Chief Marketing Officer, Witbe)

Now that OTT is disrupting television some startups are pushing the limits, by replacing the entire video delivery chain — from rights management, to production, distribution, and monetization — and creating their own ecosystems. It may be another twenty years before mass adoption, but if your app or service can be reduced to a protocol, watch out for the video blockchain competition!


Forget the hype, blockchain technology could truly transform media rights

management for content creators

14.10 – 14.30

Tracie Mitchell (Media Technology Consultant, Blue Lucy)

Independent media technology consultant and non-executive director of Blue Lucy, Tracie will explore how using a rights management system which stores key metadata in the blockchain will provide the ability to track the rights and usage of any asset from origination to consumption.


The prominent role of microservices in the future of media companies

14.30 – 14.50

Ronan Poullaouec (CTO, AVIWEST)

Microservices are a software architecture style from which a complex set of applications are broken down into several independent and loosely coupled processes – each often specializing in a single task. Independent processes communicate with each other using language-agnostic APIs. This new way of conceiving software applications is part of a deeper logic of outsourcing (and progressive dematerialization) of information systems.


Microservices for media

14.50 – 15.10

Christopher Lennon (President & CEO, MediAnswers)

Microservices have taken other industries by storm, and they are beginning to do so in the media business. To fully leverage the benefits of microservices, we need standardization, and organizations like SMPTE and EBU are taking up the mantle, and this exciting area is getting ready to take off.


A special panel on microservices

15.10 – 15.50

Stan Moote (CTO, IABM)

IABM CTO, Stan Moote, cross-examines a panel of experts to broaden understanding of the benefits of Microservices.


AI and ML Track

Artificial Intelligence and Machine Learning go hand-in-hand as futuristic trends as well as being in use today. This track covers how these engines will affect our industry with tangible applications.

Leveraging machine learning and AI to enable more creativity in sports environments

15.50 – 16.10

David Jorba (EVP Managing Director Europe, TVU Networks)

ML and AI are emerging technologies that bring huge potential to broadcasters in areas of the workflow that are labor and time sensitive. This will ultimately help newsrooms focus resources on creating more compelling content by automating the creation of richer metadata.


How could Artificial Intelligence technology improve the efficiency of media

management workflows and help us better manage video content libraries?

16.10 – 16.30

Mike Szumlinski (Manager, North America, Cantemo)

Video libraries are growing at an unprecedented rate and becoming unmanageable. This session explores how the integration of AI and media management can help content producers prepare for a content-heavy future, monetize libraries and reduce the complexities of managing video. Learn more about the future of automated content production, such as the possibility for an AI framework to identify the ten best scenes in a movie to use in creation of a new trailer.


Perfection – will it ever be possible using Automatic Speech Recognition

for subtitling?

16.30 – 16.50

Hewson Maxwell (Emerging Technology Lead, Red Bee Media)

& Will Williams (Machine Learning Engineer, Speechmatics)

Red Bee Media will discuss the key challenges they still face when deploying Automatic Speech Recognition to subtitle pre-recorded and live content, whilst Speechmatics will explain why these challenges remain for speech recognition systems and how they could be addressed in the future. We discuss 3 key challenges: uncommon vocabulary, punctuation and the use of specific dialects.


AI: From buzz to bucks

16.50 – 17.10

Børre Sandvik (SVP of Products, Vimond Media Solutions)

Whilst AI has been the buzzword of many recent tech talks, a gap still exists between the technology itself and most media workflows. Content owners and creatives alike can harness AI’s full potential to work faster and create even better stories. This session explores how AI can lower costs, reduce publishing time, create a better experience for both editors and end-users, and even make your content more human.


Architecting a media virtual network function (VNF) for broadcast services

17.10 – 17.30

Carl Petch (Principal Solutions Architect, Architecture, Telstra Broadcast Services)

This technical presentation from Carl Petch of Telstra Broadcast Services will look at some of the reasons why broadcast providers are moving to virtualization, and what the benefits are of applying virtualization to broadcast workflows. Carl will provide some lessons from architecting media Virtual Network Functions.