IABM Future Trends Theatre in the IBC 2018 Future Zone

Future-facing technology innovations that are now emerging onto the market are not only transforming the way consumers interact with our content, but also opening up new ways to create, acquire, produce, manage and publish.

Already media companies are exploring how Blockchain will radically change distribution and profit models, while we see artificial intelligence involved in everything from video editing to advertising sales. As the pace of change only continues to accelerate, it has never been more important to understand and leverage what’s coming next – and afterwards – to continue to be successful. The Future Trends Theatre presentations will give you the chance to get ahead.

All of the presentations are available on demand by clicking the links below. The slide decks will be available shortly.

Please note, you will need to be a registered user of the website to access, registration is completely free and you will be directed to the registration/login page when you click the links.

How can targeted advertising, enabled by metadata, allow linear broadcasters to make the most of going OTT?

Roger Franklin (CEO, Crystal) explains how metadata can assist linear broadcasters to go OTT profitably. The key is using metadata to accomplish targeted advertising. Click here to view the slide deck for the presentation ...
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How audiences, their habits and their expectations are evolving

Miles Weaver (Marketing Director, Airbeem) explains how, with the explosion of OTT services, viewers are supplementing their Netflix experiences with genre-specific services. He also explains the key things to consider when deploying a service to develop these personalized audiences. Click ...
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Tomorrow’s survival strategy: kill adBlock first, target second

Stacy Raspopina (Head of International Marketing, CDNvideo) explains how by the end of 2018 one third of all internet users will turn on ad blockers. Bypassing ad blockers is only 50% of the solution. Having an anti-ad blocker plus a ...
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Smart advertising – capturing a 21st century audience

Boris Felts (Head of Products and Solutions, MediaKind) explains how integrating advertising components and solutions within a flexible environment will help move from a “one-to-many” approach to more “one-to-one” by tailoring ads to user profiles, increasing their relevance and value ...
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The benefits and challenges of targeted advertising in today’s GDPR era

Chem Assayag (EVP, Marketing and Sales, Viaccess-Orca) explains the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to EU specificities. GDPR regulations ...
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The future of TV: how Media 4.0 will impact the industry

Paul Shen (CEO, TVU Networks) TVU Networks refers to “Media 4.0” as the industry evolution driving customization of video specifically for niche audiences where understanding the viewer is critical. In this video, Paul Shen, CEO of TVU Networks, explains how ...
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Cyber threat hunting using Machine Learning & Artifical Intelligence

Denis Onouha (Arqiva) explains that with attackers now taking days rather than months to master new vulnerabilities and exploit them, organizations need to follow the same steps and deploy intelligent controls while adopting emerging technology through all the stages of ...
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Be your own Netflix with a connected media supply chain

Bel Lepe (Founder and CTO, OOYALA) Understanding the value of investments to create and connect horizontal platforms is key. Bel Lepe explains an approach to managing the content supply chain to help you both survive and thrive – without huge ...
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Why AI algorithms will become a must for any network management system

Thomas Gunkel (Market Director Broadcast, Skyline Communications) With the broadcast industry moving to all-IP and data-center deployments, media operations and network management systems (NMS) are becoming increasingly complex. Thomas Gunkel explains why incorporating AI algorithms that automatically analyze data in ...
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Automate today for better content tomorrow: AI applied to MAM systems

Toni Vilalta (Product Manager, VSN) Artificial Intelligence is reaching into all operational areas from ingest to content delivery. After the research conducted by VSN to integrate different AI tools in its MAM system, Toni Vilalta discusses the practical applications AI ...
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How AI is transforming sports production

Jérôme Wauthoz (VP, Products, Tedial) and Daniel McDonnell (MD, Timeline Television) Disruptive AI technology is imposing itself in our daily lives at a pace that surprises, fascinates and sometimes frightens. New players in the digital economy such as Amazon, Facebook ...
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Art and technology: a Deep Learning approach

Guillaume Sanchez (AI R & D Engineer, Hexaglobe) Deep Learning has already enabled latent information extraction from images and videos through pose estimation, action understanding and face recognition. Guillaume Sanchez shows how video and media content can be transformed/enhanced using ...
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AI video analysis applications in the media and broadcast industry

Tommaso Cesano (Head of Business Development and Strategy, Meta Liquid) explains how AI video analysis can support broadcasters and media companies in empowering DAM and delivering more engaging and personalized user experiences to viewers. Click here to view the slide ...
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Broadcast virtualization – the technical roadmap

Andy Rayner (Chief Technologist, Nevion) Virtualized software is the inevitable destination of most broadcast production processing between the camera and the consumer display. The only questions are how quickly the different parts of this process are made ‘soft’, what physical ...
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Automated distribution for new-age content supply chains

Vimalesh Melwani (Vice President, Product Line Management, Prime Focus Technologies) With the multi-platform explosion on the rise, the complexity of distribution operations is increasing rapidly. Each OTT and VoD platform has technical specifications that content enterprises must meet, involving different ...
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How could Artificial Intelligence technology improve the efficiency of media management workflows and help us better manage video content libraries?

Mike Szumlinski (Manager, North America, Cantemo) Video libraries are growing at an unprecedented rate and becoming unmanageable. Mike Szumlinski explores how the integration of AI and media management can help content producers prepare for a content-heavy future, monetize libraries and ...
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Perfection – will it ever be possible using Automatic Speech Recognition for subtitling?

Hewson Maxwell (Emerging Technology Lead, Red Bee Media) and Will Williams (Machine Learning Engineer, Speechmatics) Hewson Maxwell, Red Bee Media, discusses the key challenges they still face when deploying Automatic Speech Recognition to subtitle pre-recorded and live content, whilst Will ...
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AI: From buzz to bucks

Børre Sandvik (SVP of Products, Vimond Media Solutions) Whilst AI has been the buzzword of many recent tech talks, a gap still exists between the technology itself and most media workflows. Content owners and creatives alike can harness AI’s full ...
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Architecting a media virtual network function (VNF) for broadcast services

Carl Petch (Principal Solutions Architect, Architecture, Telstra Broadcast Services) This technical presentation from Carl Petch of Telstra Broadcast Services looks at some of the reasons why broadcast providers are moving to virtualization, and what the benefits are of applying virtualization ...
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Service Mesh Architectures – Software-defined Networks for Edge Computing

Thomas Burns (Field CTO, Dell EMC) talks on service mesh architectures, and what the broadcast and media technology vendors have in store for you in the future Click here to view the slide deck for the presentation ...
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Too Much Data? Retooling Your Supply Chain

Matt Carter (Senior Director of Pre-Sales, Ooyala) talks on retooling your supply chain Click here to view the slide deck for the presentation ...
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The future of mobile cinematic filmmaking

Terri Morgan (Co-Founder and Lead Designer, LumaTouch) The world has watched as iOS and Android phones and tablets have quickly caught up to cinematic cameras in features, image quality and formats. Last year, renowned Hollywood director Steven Soderbergh stated that ...
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Storytelling 2.0: bringing new content creators closer to broadcasters through the cloud

Andreas Jacobi (CEO and co-founder, Make.TV) Hyper-localized, hyper-personalized, user-generated content is driving greater percentages of viewing time. To enable hyper-personalized viewing experiences that captivate and engage audiences, Andreas Jacobi discusses how new advancements in smart cloud video technology and AI ...
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High Dynamic Range in AV1

Alan Chalmers (University of Warwick & true DR) & Matt Frost (Head of Strategy and Partnerships, Google Media) talk about high dynamic range in AV1 Click here to view the slide deck for the presentation ...
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What is the future of our business?

Stan Moote (CTO, IABM) gives a snapshot of what the future holds and where we are heading. Click here to view the slide deck for the presentation ...
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The practical IP roll-out – How strategic management of a new technology workflow will yield the best results

James Stellpflug (VP product marketing, EVS) explains the steps that operators need to take when implementing IP workflows to create the most engaging live experiences. This presentation shows what content creators need to consider ahead of an IP transition and ...
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Unlocking the future of content through the cloud

Andy Shenkler (Chief Product Officer, Deluxe Entertainment Services Group) The new entertainment landscape requires reimagining the content supply chain. Andy Shenkler examines how to leverage the Cloud and a microservices architecture to simplify the supply chain and unlock new business ...
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AoIP: anatomy of a full-stack implementation

Ievgen Kostiukevych (IP Media Technology Architect, European Broadcasting Union) AES67 and SMPTE ST 2110-30 provide a solid interoperability basis for future audio infrastructures, yet are much more than just audio transport standards. For a fully operational infrastructure, some additional building ...
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AI for securing sensitive pre-release content for language versioning

Richard Welsh (Sundog Media Toolkit) More and more TV shows and movies are translated into dubbed and subtitled versions, requiring translators and voice artists to access highly sensitive pre-release content. To protect the video during dubbing, rotoscoping is typically used, ...
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Machine Learning and AI in media QC

Shailesh Kumar (Associate Director, Interra Systems Inc) In the media industry, machine learning and deep learning-based solutions can be exploited for automatic verification of compliance requirements on content, such as detection of nudity, adult content, violence, prohibited objects, substance abuse ...
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Deep Learning and Security

Guillaume Sanchez (AI R&D Engineer, Hexaglobe) Deep Learning is increasingly used in production, from filtering illegal content to driving cars/drones. Guillaume Sanchez shows how those systems can be easily tricked and attacked and discusses ways to counter malicious use. Humans ...
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The paradox of choice: how next-gen recommendation engines will drive the OTT viewer experience

Hillary Henderson (Senior Director of Product Strategy & Management, IBM Watson Media & IBC Cloud Video) With the explosion of award-winning content from streaming services, viewers are inundated with what to watch next. Only 10% watch most or all the ...
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Transforming media asset management with Artificial Intelligence

Dave Clack (CEO, Square Box Systems) A new breed of AI-based platforms for media analysis, when paired with leading-edge MAM tools, offers great potential for transforming media workflows, such as unlocking the potential of speech to text and automatic language ...
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Uncovering the real value of AI for media production

Tim Claman (CTO and VP of Product Management, Avid) AI is an area that’s ripe for innovation. Tim Claman discusses new AI applications that are showing tremendous potential and are now being explored. It will examine the dilemma of how ...
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The needle in the compass – navigating the journey to All-IP

Matthew Goldman (SVP Technology, MediaKind and SMPTE President) gives an overview of the challenges that broadcasters face, the benefits of transforming to “All-IP” and a high-level overview of what exactly is meant by “All-IP”. He also dives deeper into the ...
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Live sports orchestration on cloud, enabling on-demand infrastructure only during the sporting event

Baskar Subramanian (Co-founder, Amagi) A cloud-based dashboard can be used to orchestrate and spin up an entire event, including the instances of cloud used for live processing. Baskar Subramanian explains this new way of delivering live that will bring unmatched ...
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A strong media supply chain with its links in the cloud

Isak Jonsson (CTO, Vidispine AB) shows how end-users can have full control over every step of the media supply chain, while still maintaining an overview of the total cost. It is Isak’s belief that this way, users can take the ...
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Why software-based cloud production presents the most obvious new business model for the broadcast industry

Joop Janssen (CEO, Aperi) details how the deployment of cloud-based software can change how we approach the live production of the world’s biggest sporting and entertainment events. He explains how a native IP-focused approach benefits multiple stakeholders including facilities operators ...
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How (and why) WGBH-TV built a hybrid cloud archive

Shane Miner (Senior Director of Technical Services, WGBH) WGBH Boston, the largest producer of PBS content for TV and the Web, selected a hybrid cloud archive. Shane Miner (Senior Director of Technical Services, WGBH) explains that by using object storage, ...
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Is cloud only a matter of technology? Will new cloud business models be human-centric?

Muriel le Bellac (CEO, Videomenthe) Cloud discussions typically revolve around technology benefits – more storage, more processing power, global accessibility. Combined with advancements in IT, telco and AI, traditional workflows and business landscapes are dramatically impacted. Muriel le Bellac examines ...
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Smart-automation for your manual workflows, not just your playout

Ciarán Doran (Exec VP, Pixel Power) Video On Demand and OTT are the fastest and most profitable growth areas in media distribution today. Ciarán Doran explains how to deploy a future-proof, software defined, singular automated workflow system, across all your ...
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Embracing computers, software and networks for video of the future

Dr. Andrew Cross (Chief Technology Officer, NewTek) Dr. Cross discusses the forward looking benefits of computer technology to producing video including: economics; leveraging existing IP infrastructure; shared live media sources; flexibility of virtualization; and the television station as a data ...
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The business of 4K – how to deliver on the growing consumer demand for 4K

Guido Meardi (CEO & Co-founder, V-Nova) explores the various factors currently holding back broadcasters and operators from distributing more UHD channels and content and what steps can be taken to make 4K distribution more cost effective, and therefore viable, from ...
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Multicast ABR: the key to delivering OTT, maintaining traditional satellite quality and unlocking new revenue

Jacques Le Mancq (President & CEO, Broadpeak) Video consumption on second screens (smartphones, tablets, PCs) is increasing dramatically. To stay competitive, satellite operators need an affordable way to deliver high-quality OTT services including live VOD, catch-up, and start-over TV, to ...
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End to end workflows without desktop NLE software

Ian McDonough (CEO, Forbidden Technologies Plc) looks at some of the reasons why broadcast providers are moving to virtualization, and what the benefits are of applying virtualization to broadcast workflows. Ian also provides some lessons from architecting media Virtual Network ...
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Connecting acquisition workflows

Dan Montgomery (President, Imagine Products Inc.) Media content begins with acquisition from a single source, yet typically requires multiple, loosely-coordinated ingests to create the final presentation. Dan Montgomery explores how emerging AI and Cloud technologies can reduce human errors, identify ...
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Video technologies for the next-generation of immersive media

Mauricio Alvarez-Mesa (CEO, Spin Digital Video Technologies GmbH) highlights recent developments in video technologies for immersive media including volumetric video and ultra high-res video technologies (8K and 16K) driving the next generation of immersive media experiences. Click here to view ...
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Augmented Reality Audio: the next generation of hearables

Adam Levenson (VP of Business Development, G-Audio Lab) With Augmented Reality Audio (AR Audio), we are beginning to tap into the potential to adjust the mix of your daily listening experience: reduce ambient noise, amplify and focus speech, adjust EQ ...
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Demystifying VR video & VFX: 360 & beyond

Ross Shain (Chief Product Officer, Boris FX) VR video technology through stereoscopic 180° and 360° cameras presents new challenges for video editors, visual effects artists and colorists. Ross Shain discusses the best techniques and strategies for solving VR post-production hurdles ...
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The future of TV is virtual: captivating viewers with immersive experiences

Haim Halperin (Senior Principle Broadcast Product Manager, Avid) Broadcasters and content owners are striving to make programs more immersive and engaging. Advances in immersive technologies like AI and VR deliver powerful tools to grow viewership, giving viewers exciting and unique ...
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The Future of Story Immersive Tech and Audience Impact Panel

Creative Director Amy DeLouise (Digital Storyteller), hosts a panel of experts to look at the reality of immersive technologies now and what the future may bring. Panel includes: Gary Radburn (Director, VR/AR - Dell), Anneliene van den Boom (Creative & ...
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Open-source microservices for GPU-accelerated processing of UHD/WCG material

Richard Cartwright (CTO, Streampunk Media Ltd) discusses the software-only approach in comparison to other methods; describes an initial set of open-source microservices for common colorspace transformations, sizing, mixing and compositing; and provides initial measurements of the performance that can be ...
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Disrupting OTT: video distribution on the blockchain

Luke Carriere (Chief Marketing Officer, Witbe) explains how: now that OTT is disrupting television some startups are pushing the limits, by replacing the entire video delivery chain — from rights management, to production, distribution, and monetization — and creating their ...
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Forget the hype, blockchain technology could truly transform media rights management for content creators

Tracie Mitchell (Media Technology Consultant, Blue Lucy)explores how using a rights management system which stores key metadata in the blockchain will provide the ability to track the rights and usage of any asset from origination to consumption. Click here to ...
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The prominent role of microservices in the future of media companies

Ronan Poullaouec (CTO, AVIWEST) explains how microservices are a software architecture style from which a complex set of applications are broken down into several independent and loosely coupled processes – each often specializing in a single task. Independent processes communicate ...
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Microservices for media

Christopher Lennon (President & CEO, MediAnswers) talks on how microservices have taken other industries by storm, and how they are beginning to do so in the media business. To fully leverage the benefits of microservices, we need standardization, and organizations ...
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Leveraging machine learning and AI to enable more creativity in sports environments

David Jorba (EVP Managing Director Europe, TVU Networks) talks on ML and AI and how they are emerging technologies that bring huge potential to broadcasters in areas of the workflow that are labor and time sensitive. This will ultimately help ...
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AI Panel at IBC 2018

AI Panel at IBC hosted by Lorenzo Zanni with Ben Vandenberghe (CEO, Skyline Communications), Toni Vilalta (Product Manager, VSN), Tommao Cesano (Head of Business Development & Strategy, Meta Liquid), Guillaume Sanchez (AI R&D Engineer, Hexaglobe), Tim MacGregor (Head of Product ...
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Microservices Panel at IBC 2018

Microservices Panel hosted by Stan Moote with Christopher Lennon (President & CEO, MediAnswers), Steve Reynolds (Division President, Imagine Communications) and Shak Malik (WW Industry Managing Director, VMWare) ...
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Cloud Panel at IBC 2018

Cloud Panel hosted by John Ive with Muriel Le Bellac (CEO, Videomenthe), Isak Jonsson (CTO, Vidispine AB), Joop Janssen (CEO, Aperi), Baskar Subramanian (Co-founder, Amagi), Andrey Marchuk (VP and Software Systems Architect, Deluxe) ...
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