IABM Future Trends Theatre in the IBC 2018 Future Zone

The submission deadline has now passed. We will announce the full programme shortly.

Future-facing technology innovations that are now emerging onto the market are not only transforming the way consumers interact with our content, but also opening up new ways to create, acquire, produce, manage and publish.

Already media companies are exploring how Blockchain will radically change distribution and profit models, while we see artificial intelligence involved in everything from video editing to advertising sales. As the pace of change only continues to accelerate, it has never been more important to understand and leverage what’s coming next – and afterwards – to continue to be successful. The Future Trends Theatre will give every IBC visitor the chance to get ahead.

Open to all visitors to the show, the IABM Future Trends Theatre will host a packed programme of presentations that explore up and coming technology and business trends and how they will segue from today’s environment. We will also be looking beyond the horizon at possible new technologies that are not yet even on the broadcast and media radar.

As well as way-out-ahead topics, the programme will cover all the current hot trends, including:

  • Artificial Intelligence
  • The new media content chain
  • The potential of VR
  • Leveraging Social Media
  • Virtualisation
  • Applications for Blockchain
  • Targeted advertising
  • Microservices
  • Multi-platform publishing and delivery
  • New business models unlocked by the cloud and other enabling technologies

With such a wide range of subjects to cover, the presentation schedule will be organized into tracks to enable attendees to select the most appropriate sessions to answer their individual needs and challenges. A Business Intelligence update will also be included in each one to inform attendees of what the current state of play is in terms of adoption and outlook according to IABM’s on-going research and analysis.

The tracks will be:

AI and ML – Artificial Intelligence and Machine Learning go hand-in-hand as futuristic trends as well as being in use today. This track covers how these engines will affect our industry with tangible applications. At the end of the track a panel session will debate the merits and potential of AI.

Personalization, Ecommerce and Targeted Advertising – The goal of distributing personalized content to a universe of one is now achievable. This track covers business and forward-looking aspects, and assesses the consequences of personalization.

Revamp vs. Greenfield – With the switch to IP, Cloud and Virtualization, can a facility be future-proofed? This track covers the practical, economic and efficiency sides of starting from scratch or upgrading an existing operation. At the end of the track a panel session will debate the advantages of each path.

The Power of Immersive Media – Whether audio or video, 360˚, 180˚ or UHD, the influence of immersive technologies is immense. This track uncovers true-to-life advances and the forward-looking visions as immersive media finds its place within our industry.

Social Media and Branding – Branding is all about viewer loyalty. This track presents how branding and social media are tied together to deliver business-enhancing engagement with consumers.

Blockchain – Friend or Foe? – This track uncovers the significance of blockchain beyond currency and how will it affect your future business.

Production Innovation – How creativity is being unleashed with a new generation of tools to help and enhance the storytelling process. This track focuses on innovation in the field including acquisition, the studio and post-production house – from immersive media to AI-enabled production to creating object-based media.

The full theatre program will be published a month before the IBC conference to give attendees plenty of time to plan the relevant sessions into the IBC schedules.