Email Marketing
We are experts in delivering email marketing training from the fundamentals through to advanced hands-on sessions that allow you to build, test and deploy your email for maximum impact.
The course
Email Marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliveribility.
This course offers practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
The course will suit anyone who has responsibility for delivering email marketing campaigns, either inhouse or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.
Course at a glance
- Introduction to success factors for email marketing
- Opt-in rules
- Deliverability
- Designing email templates
- Selecting an email service provider
- Goal setting for email campaigns
- Segmentation and targeting
- Campaign planning
- Structuring an email to maximize response
- Copywriting
- Email, customer relationship management and website content integration
- Email automation and triggers