Digital Strategy
We specialize in delivering training that includes elements of consultancy, that help you to not only up-skill your team, but also help develop your digital strategy as you work through the training.
The course
This intensive course will help you develop and leave after two days with a fully structured digital marketing strategy, to take away and implement. The course covers both the tactical elements of digital as well as the strategic and measurement frameworks that will allow you to confidently develop a digital strategy that can be effectively implemented in the real-world.
The course trainer is a highly experienced practitioner with 19 years of experience in planning and implementing digital strategies for a wide range of leading brands. He will offer a consultative approach throughout helping you to develop your strategy and making sure you leave with an effective and implantable plan.
As well as the digital strategy, you’ll leave with a range of tools, techniques and frameworks that will allow you face the challenges required to implement your strategy.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
Anyone that needs to create a digital strategy for their organisation. Some knowledge of digital channels will be an advantage.
Course at a glance
- Digital strategy in perspective – why we need a digital strategy and what the core considerations are when building it
- Understanding the target audience – understanding the role of techniques like personas and user journey mapping
- Tactical channel review – we work through each of the digital marketing channels and make sure we understand the core concepts required for effective implementation
- The role of measurement – building an effective digital strategy requires an effective grasp of analytics and measurement
- The digital strategy framework – a step by step guide through a highly tested and effective digital strategy framework, including an integrated measurement framework
- Strategy workshop – a step by step workshop to develop and build your digital strategy