Digital Marketing Intensive

Digital Marketing Intensive

Sales & Marketing Training

We have partnered with leading training providers to deliver training courses at discounted rates for members
Supports ongoing professional development of frontline staff
Enhance your sales & marketing skills

Digital Marketing Intensive

Covering the full range of digital marketing disciplines to ‘fastrack’ your team’s knowledge. These can be purely tactical, strategic or mix elements of both across a full spectrum of knowledge levels.

The course

This intensive three day course will give attendees a thorough understanding of how digital marketing can be used effectively, as well as a set of tools and techniques they take away and use straight away. As well as covering each of the different digital channels and best practice for their use, the course will also cover strategic planning and the effective use of data and analytics for calculating ROI.

Using practical examples from relevant organisations throughout, and giving attendees the opportunity to try out various tools and techniques, the course will give take a real hands-on and practical approach. Attendees will be provided with a full set of support materials, including a digital marketing toolkit, that document all the tools discussed and a range of blogs, podcasts and videos to reinforce their learning.

How is this course delivered and what does it cost?

This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?

Anyone that wants to improve their digital skills and build a holistic knowledge of how to get the most from Digital Marketing. Suitable for new comers to the topic or those with some practical experience that want to improve their skills.

Course at a glance

  • Digital marketing in perspective
  • Understanding the target audience and their journey
  • The role of content
  • Search optimisation step-by-step
  • Paid search
  • Social media in practice
  • Display and paid media
  • Email marketing best practice
  • Using analytics to optimize campaigns and prove ROI
  • Setting goals and getting the most from analytics
  • Digital strategy planning framework

 


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