Content Marketing
We have extensive expertise in building highly effective content marketing strategies for a wide range of organisations and bring this knowledge to our content marketing training sessions.
The course
This course will help attendees understand the importance of online content and the role it plays in sales, marketing and communications. Attendees will leave with a solid understanding of the user journey online, where content fits in and how to create the right type of content. Exploring options like search optimisation , content analytics and content optimisation, the course will give the confidence to brief and create the most effective forms of content.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
Anyone involved in building any form of online content or planning and building digital campaigns of any type.
Course at a glance
- Content marketing in perspective
- Understanding the user journey
- Content marketing objectives
- Exploring media types including blogs, video, podcast, infographics and interactive content
- Content distribution channels and process
- Content and search optimisation
- Content analytics
- Your content marketing plan