IABM Buying Trends Report

This report biannually tracks financial performance and trends in the media sector to enable companies to track their customers’ performance and keep up with emerging trends in media technology demand.

Report Methodology
The information analyzed in this report is derived from both quantitative and qualitative research carried out by the IABM Insight & Analysis team. The primary evidence used in this report is:

  • Quantitative Evidence: Public and private financial data of media companies gathered and analyzed by IABM
  • Qualitative Evidence: Survey evidence on technology buying trends and issues gathered and analyzed by IABM

Report Contents

Executive Summary

Financial Performance

Business Sentiment

Revenue Sources

Media Tech Investment

IT Technology

Media Tech Adoption

Collaboration

Industry Outlook

Appendix

Report Contents

Executive Summary

Business Sentiment

Media Tech Investment

Media Tech Adoption

Industry Outlook

Financial Performance

Revenue Sources

IT Technology

Collaboration

Appendix

LATEST REPORTS

Executive Summary

  • Sales growth improves from 5.3% to 9.3%
     
  • Profit growth remains negative at -2.4%
     
  • Confidence remains high with 78% of respondents saying that they are positive about the business environment

  • Efficiency remains the most important driver of product purchase, followed by interoperability and agility

  • Multi-platform content delivery is the most important priority for technology users followed by 4K/UHD

  • Cloud, UHD, and AI rise while Blockchain is still at an early stage of adoption at 3%

  • 98% of end-users say that interoperability is important

Executive Summary

  • Sales improve from 2.8% to 5.3% while profit growth deteriorates from -0.3% to -2.6%
     
  • Confidence remains at a record-high with 83% of respondents saying that they are positive about the business environment

  • 51% of technology users derive at least 61% of their revenues from traditional broadcast operations although most expect this to change

  • Efficiency remains the most important driver of product purchase. 4K/UHD is the most important priority for technology users although multi-platform delivery remains the top priority for broadcasters

  • Investment in building internal capabilities for technology development continues to increase

  • Cloud, UHD, and AI rise while Blockchain is still at an early stage of adoption at 2%

  • 97% of end-users said that interoperability is important

Executive Summary

  • Sales growth declined from the 9% reported last year to 3%

  • Confidence is at a record-high despite increased competitive pressures

  • 44% of end-users derive at least 61% of their revenues from traditional broadcast operations

  • Efficiency remains the most important driver of product purchase

  • The majority of end-user media technology Capex budgets is being spent with IT companies

  • The outlook for UHD spending significantly improved – 14% have launched UHD offerings

  • 98% of end-users said that interoperability is important

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HISTORICAL REPORTS

Executive Summary

  • Sales improves from 2.8% to 5.3% while profit growth deteriorates from -0.3% to -2.6%
     
  • Confidence remains at a record-high with 83% of respondents saying that they are positive about the business environment

  • 51% of technology users derive at least 61% of their revenues from traditional broadcast operations although most expect this to change

  • Efficiency remains the most important driver of product purchase. 4K/UHD is the most important priority for technology users although multi-platform delivery remains the top priority for broadcasters

  • Investment in building internal capabilities for technology development continues to increase

  • Cloud, UHD, and AI rise while Blockchain is still at an early stage of adoption at 2%

  • 97% of end-users said that interoperability is important