Insight & Analysis - Buying Trends

Extensive analysis into broadcast & media buyers
Regional specific reports and findings
Covers the broadcast & media industry and related verticals

The IABM Buying Trends Report biannually tracks financial performance and trends in the media sector. The purpose of this report is to enable IABM member companies to track their customers’ performance and keep up with emerging trends in media technology demand.
Reports on the customer side of the industry, in particular their views on the effects of the economy, the IT industry entering the broadcast sector and how these factors should inform their purchasing plans going forward. Research participants represent a broad cross-section of the broadcast and media industry. While IABM members can access the End User Survey report free of charge, organizations that are not members can also download an overview or purchase the full report using the link below.
Tracks aggregate sales and operating profit trends across the broadcast and media sector, based on the latest reported financial performance. The information is derived from published financial returns from public and private companies.

Report Access

These reports are available to IABM Silver, Silver100, Gold and Platinum members as part of their member benefits package. IABM Bronze members and non members can purchase any of these reports by clicking the link below.