IABM BAM Awards – IBC 2018.
“Manage” Category Finalist – Ooyala, with the Ooyala Flex Media Platform
Launch Date: April 6, 2018
THE OOYALA FLEX MEDIA PLATFORM
The Ooyala Flex Media Platform is an open and extensible solution to manage, curate, orchestrate, publish, measure and monetize your content. It’s built to deliver more engaging content to more channels and consumers in less time and at less cost. It serves every stage of the supply chain from pre-production to delivery and monetization, with full data insights and reporting.
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TODAY’S CONTENT SUPPLY CHAIN
At Ooyala we understand that every media and enterprise company brings unique value to its consumers, and need enablers to efficiently reach their audiences first. Effectively, these companies need to create and distribute video their way.
The traditional content supply chain has been mostly linear and siloed causing decreased productivity, mis-management of data, and lost revenue opportunities. The content supply chain that can serve the needs of today’s audiences and remains future-proof, is reiterative: stages may happen in a different order, or repeat several times. Content is provided from multiple sources and needs to be published to a variety of endpoints, each with a different set of processes. Data insights from production and consumption need to be fed immediately fed into the cycle so that the supply chain is streamlined and efficient.
THE PLATFORM
The Ooyala Flex Media platform sits at the heart of this modernised supply chain. It changes the way that content is created, distributed and monetized throughout its lifespan. The core of the platform is built around 3 major pillars: flexible and configurable workflows, rich and powerful business-led metadata and data-driven analytics. The combination of these the elements allows media companies and enterprises to deliver more content, quicker, vastly increasing revenue opportunities. Content creators can collaborate and monitor production stages and adjust throughout for maximum efficiency.
The Platform includes Ooyala applications to fulfil the needs of each stage, either end-to-end, or focused on specific areas and workflows, whether our client’s business focus is in production, aggregation, distribution or all of the above. With a fully configurable architecture, the Platform can run on-premise, on the cloud or a hybrid of both, providing flexibility when it comes to implementation. And it’s extensible so that it can grow and evolve as your business does, including integration with existing and new 3rd party tools, via open APIs and SDKs.
Configurable dashboards allow users to access the tools they need in a single interface displaying exactly the functionality and data they need, including monitoring operations and consumer trends.
WHY THE OOYALA FLEX MEDIA PLATFORM MAKES A DIFFERENCE
Amongst our differentiators, the Ooyala Flex Media Platform provides proven value to our users. Ooyala has worked with our clients to understand how the Ooyala Flex Media Platform is improving their business performance. The results are compelling: the platform introduces significant cost-savings, allowing our clients to produce more content, deliver to more platforms and on-board new partners with the same amount of resources. This has proven to expand revenue-making opportunities.
Turner Asia saw an 85% time reduction on content processing within days of implementing the Ooyala Flex Media platform. Content can now be published to their licensees in a fraction of the time, introducing ample bandwidth to expand their list of syndication partners. On average, companies that deploy the Ooyala Flex Media Platform for content production and / or distribution see more than 71% cost savings with the ability to process 3 to 4 times more content with the same resources. When OpEx challenges are addressed, media companies gain the agility and speed to launch into new markets and sign new licensees.
To find out more about the Ooyala Flex Media Platform, visit Ooyala.com or contact us.
