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BaM™ Product Highlight: Object Matrix

Wed 11, 07 2018

STORE CATEGORY BaM™Award Winner: Matrixstore

Matrixstore, from Object Matrix is a Digital Content Governance and object storage platform that protects and preserves content through its lifespan

IABM BaM Award Winner

The broadcast industry has found itself in a new landscape, where all content is desirable on all platforms, and at all times. This means that not only are broadcasters finding themselves with thousands of hours of content but thousands of hours of content that needs to be available at any given time. Storage for content needs to be functional so that it is capable of storing content that can be easily ingested, logged, distributed and archived.

Matrixstore, from Object Matrix is a Digital Content Governance and object storage platform that protects and preserves content through its lifespan. This enables the user to know where their data is, who has access to it, how they have access and how it is protected. MatrixStore integrates easily with a number of third party tools and applications thus enables bespoke automated workflows. MatrixStore also has Vision, the intuitive web-based interface for search, browse and sharing of media assets.

MatrixStore integrates easily with a number of third party tools and applications thus enables bespoke automated workflows - BaM™ Product Highlight: Object Matrix Click To Tweet

Many broadcasters are looking to benefit from cloud, but avoid high egress fees that amount from storing all content in the cloud, therefore they are adopting hybrid workflows.

That is why Object Matrix has introduced hybrid workflows, enabling customers to utilise their existing investment into on premise software packages that link into Matrixstore as well as taking advantage of as-a-service software packages that link into cloud storage. This creates operational efficiencies, provides content distribution flexibility, as well as the ability to share assets across multiple geographic regions. This allows for economic efficiencies, by placing assets that are commonly required in the on-prem Nearline solution to avoid egress fees whilst only paying for as-a-service applications that are frequently required in the cloud.

MatrixStore ensures that assets are fully searchable across the entire hybrid platform, making them available for instant sharing, re-use, and distribution. This makes it much easier to monetise assets within the storage. At the same time, users get the benefit of the scalability and data distribution provided by the cloud.



AI is another buzz word in the industry that has the potential to revolutionise storage. Because MatrixStore is now AI enabled, it can support image searching, semantic tagging and video clip searching within the storage platform. This has obvious advantages to broadcasters as it makes finding footage in the expanding video libraries easier and more efficient. Furthermore, the semantic tagging enables videos to be tagged with their subject matters without the need to employ manual loggers.

Because MatrixStore is now AI enabled, it can support image searching, semantic tagging and video clip searching within the storage platform - BaM™ Product Highlight: Object Matrix Click To Tweet

To further combat the challenges facing broadcasters as a result of the expanding video libraries, the latest version of MatrixStore enables IMF workflows. When IMF assets are loaded into MatrixStore the metadata can be both viewed and searched on items such as the CPL files, thus enabling the user to control their IMF projects whilst also knowing content is secure, instantly accessible and discoverable in the entire archive.

Ultimately, these updates mean MatrixStore is able to deliver more operational & financial benefits to users, as well as making it easier than ever to discover and share assets within storage.

IABM BaM Awards - Object Matrix

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