Breaking away from outdated, hardware-centric industry models, the BaM Awards® categories are based on IABM’s new industry model, the BaM Content Chain®: from Creator to Consumer. The BaM™ Content Chain describes the industry in the same way that broadcast and media companies themselves think, using the same terminology.
Encouraging innovation for more than 25 years
The BaM Awards® are...
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Open to everyone exhibiting at IBC Show, Amsterdam
Recognize innovations that deliver real business and creative benefits
Built on the IABM BaM Content Chain® industry model
Worldwide recognition through pre, at show and post event publicity
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The shortlist will be announced on Wednesday 21 August 2019.
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Create covers the process of original acquisition or creation of raw content – live (“real-time”) or recorded, in a studio or in the field and the technology that enables this process. While this naturally includes distinct products such as cameras and accessories, lighting and audio recorders, it also encompasses UGC and social media. Services such as OB/Remote trucks also come into the Create link. While these currently overlap into the Produce link, with the growing trend towards remote production using IP, OBs/Remotes will increasingly be fully described within Create.
Acquisition – cameras, camera accessories, audio acquisition, lighting, social/UGC
Produce encompasses the production process (real-time/live) and post-production (file-based) to create a finished piece of content. The enabling technology that supports Produce includes graphics, audio production, video production and services, production and post-production software – including film transfer, editing, audio post, finishing, VFX and graphics, and services.
Real-Time Production – RT prod graphics, audio production, video production, production services
Manage Production – production software, post-production software
Post-Production – film transfer, editing, audio post, finishing, VFX & graphics, post-production services
Manage defines the aggregation, preparation and management of completed content items ready for distribution. This includes content preparation and services, content and workflow management and orchestration, metadata, and operational analytics – everything from ingest and QC to transcoding; the process of readying content for delivery to the end-user customer.
Manage & Orchestrate – content & workflow management
Prepare – content preparation, content services
Publish covers an ever-growing field as viewing and listening choices continue to expand. It is defined as the playout or publication of content ready for consumers, and its subsequent distribution to reach consumers. Enabling technology for Publish includes linear playout systems, linear playout services, non-linear publishing systems, non-linear publishing services, projectors, large LED screens, protection & encryption, linear distribution & encryption, Cable, IPTV, satellite, terrestrial distribution, and internet distribution.
Linear Playout – linear playout systems, linear playout services
Non-Linear Publishing – non-linear publishing systems, non-linear publishing services
Venue Exhibition – projectors, large LED screens
Content Production – protection & encryption
Linear Distribution – distribution & encryption, Cable, IPTV, satellite, terrestrial distribution
Internet Distribution – internet distribution
Managing business processes for content rights and royalties, scheduling linear and non-linear services, and selling and managing advertising.
Example Products and Services
Broadcast management systems including scheduling, traffic, and rights and royalties tools. Advertising, including addressable and programmatic. Data aggregation and analysis.
The final link in the content chain – and the force that ultimately powers it – Consume defines all the touchpoints with the end-consumer of the content. Examples include a consumer-facing app that makes content recommendations and captures consumer data.
User Experience – identity management, UI & UX, apps and platforms
Connect defines the infrastructure, connectivity and bandwidth used to move content within and between facilities. This includes intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion, and file & object delivery.
Provide Access and bandwidth connectivity
Real-Time Transfer – intra-facility connectivity, inter-facility connectivity, video interfacing & conversion, audio interfacing & conversion
File transfer – file & object delivery
Every process in the chain also needs access to storage, whether it’s raw content, work-in-progress, completed projects or archived content. This includes VTRs & DVRs, video servers, portable storage, on-premise storage, and cloud storage.
Real-Time Storage – VTR’s & DVR’s, video servers
File & Object Storage – portable storage, on-premise storage, cloud storage
The Support link encompasses the supporting capabilities used across the content supply chain to monitor and secure content and run operations. This includes video and audio monitoring, system monitoring, test & measurement, communications, cyber-security and protection, on-premise compute, cloud compute, facility hardware, implementation services, and rental services.
Video monitors, intercom, compute power, cybersecurity, software development
Monitor, Control Comms – video monitoring, audio monitor, system monitoring, test & measurement, communications
Secure – access, protect
Compute – on-premise compute, cloud compute
Design Build Run – facility hardware, implementation services, rental services
PROJECT, COLLABORATION OR EVENT
Applicable for projects, events, team collaborative efforts, products, systems or services not covered by the above nine categories.