Analytics & Data
Not only can we train your team in how to measure your digital activity, we can also help you develop a digital marketing measurement framework and align this with your digital strategy.
The course
This course introduces the key concepts and techniques that will allow attendees to monitor, analyze and improve their websites, content and digital campaigns. Focusing on Google analytic, the course will allow attendees to make sense of the wide range of reports available and to understand what can be done with the data. Focusing on the practical, the course gives a straight forward view of how analytic and web measurement can help improve the user experience and business objectives.
How is this course delivered and what does it cost?
This course can be delivered at a location and on a date to suit you and your team. Prices are available upon application, please click the link below to email us and find out more.
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Who is it for?
Any that wants to to monitor, analyze and improve their websites, content and digital campaigns. No previous analytic required, but a basic knowledge will be beneficial.
Course at a glance
- Analytics and measurement in perspective
- Key terminology and core reports
- Analytics quick wins
- Making sense of the data
- More in-depth reports including Content Reports, Funnels, Segments
- Attribution modelling and understanding the user journey
- Integration with other marketing including search optimisation, PPC and email marketing
- Analytics and social media
- Analytics and usability best practice
- Using analytics for page improvement
- Where next – analytics planning and process