IABM Supported Exhibitions
Suppliers of broadcast and media technology invest a significant proportion of their marketing budgets in trade shows. As a result, IABM members look to the association to work closely with the key event organisers to ensure the shows remain relevant, as well as minimising the costs associated with exhibiting to maximise the returns.
The IABM does this through a programme of support for industry events as well as regular surveys to gather members' views.
The IABM works with key event organisers on different levels to represent the interests of its members. There are three levels of support: Sponsored, Supported and Endorsed.
IABM Sponsored Events
The IABM has a strategic partnership with the event organisers and recognises the event as an industry leading event in its region or on a global basis. These events are recommended to IABM members as a leading event and the IABM has a public presence at the show to support members.
The current IABM Sponsored Events are:
IABM Supported Events
The IABM undertakes regular audits of these shows and recommends them to members as credible events. The current IABM Supported Events are:
- BroadcastAsia, Singapore
- Broadcast Video Expo, London
- Cabsat, Dubai
- CSTB, Moscow
- Inter BEE, Tokyo
- NATexpo, Moscow
- CCW (Content & Communications World), USA
IABM Endorsed Events
The IABM undertakes periodic audits of these shows which are attended by a representative number of IABM members. These events are considered established and of stature in their segment/region.
The current IABM Endorsed Events are:
Association policy for event endorsement, support and sponsorship is developed by the Exhibitions Task Group. Any member company may nominate a representative to join the convening group which meets several times a year and receives reports and recommendations from the Secretariat and from other members. The IABM attends, audits and reviews shows around the world and is the only global body which represents the "exhibitor" at industry events.
To contact the Exhibitions Task Group, please email etg@theiabm.org