IABM Global Market Update 2009
Commissioned by IABM and conducted by industry analysts at Screen Digest, this 300+ page market research report contains detailed information on the current state of the broadcast and media technology industry, up-to-date forecast data to 2012, regional analytics, commentary on emerging technologies and much much more.
For a brief overview of findings, view the article written by Dick Hobbs, consultant, writer and report editor.
Background
In both 2006 and 2008 the IABM led a collaborative project amongst supplier members to dimension and scope the global market for broadcast and media technology products and services. The work has been widely acclaimed as simply the most authoritative analysis of the sector available. It is used extensively by corporate management in suppliers, financial and investment analysts and many marketing professionals to improve both understanding and decision making.
Demand from members is such that the IABM was asked to undertake an interim update of the study in 2009 ahead of the anticipated biennial renewal in 2010. Originally we had planned to simply produce a supplement to the original study but given the extensive changes made to each chapter, the decision was made to produce a full updated report. Despite the desire to review the structure of the market segmentation, we have kept the 2008 product types, sub-segments and segment structure for this 2009 update as from an analytical standpoint it would have been erroneous to modify the segmentation when the market sizing is being remodelled using interview and financial data in the absence of a full data submission. The purpose of this 2009 study is to update the findings and conclusions of the 2008 study to reflect changed market and economic conditions.
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Contents
The report is structured as follows:
Chapter 1 – “Executive Summary” – newly authored
Chapter 2 – “The Broadcast Industry Model” - amended and extended
Chapter 3 – “Sector Sizing and Analysis” with revised data
Chapter 4 – “Regional Market Dynamics and Forecast” – newly authored
Chapter 5 – “Supply Side Market and Strategies” amended and extended
Chapter 6 – “The Broadcast Buyer” amended and extended
Chapter 7 – “Emerging Technologies” amendments and corrections
Chapter 8 – “Data Tables and Publication Guidelines” amended as required
and also features:
A. A review of the macro-economic factors that have influenced the study and commentary on a country/region basis
B. An overview of the global market, the overall valuation for products and services and an explanation of the dynamics of the downturn as they are impacting the broadcast and media technology sector.
View the full index of contents
View the index of all 308 charts and tables
Download the 6 page brochure
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Pricing
IABM Members benefit from 10% discount over non-members.
Companies who subscribed to the original 2008 Study can purchase the updated version at half price (subject only to currency variations). This applies to whichever licence option is purchased in 2009 and does not need to match the licence option of the original.
For those who did not subscribe to the 2008 version they can purchase the 2009 Update at the original price point which has been held at 2008 rates (subject only to currency variations).
To view the full pricing table and order options please see the booking form: Global Market Update 2009 booking form.
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Partners
Our Partners for the 2009 study are Avid, Calrec, Cavena, EVS, Grass Valley, Harris, Miranda Technologies, Omneon, Sony, Trilogy, Vitec, VCS and Vislink.
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