Industry News

Headline	A Phoenix In The Sunrise
Article	Phoenix Television viewers will now experience a breathtaking weather show, broadcast live from Phoenix’s new state-of-the-art studios in Taipo, Hong Kong. This new show is produced using Weatherscape XT, Metra’s world-class television weather graphics system. Phoenix recognised that, while it was presenting tens of millions of viewers with new studios and sets, its existing weather services needed a makeover. The considerable enhancement to its weather offerings provided by Metra’s Weatherscape XT has allowed Phoenix to offer its sponsors a range of new advertising options. Phoenix was looking for a high quality weather presentation system that would have an impact in the Chinese market. They also required that the system be driven by credible weather data, including observations and forecasts for China, and that the entire system be delivered as a turn-key solution. Phoenix recognised the quality of the Weatherscape XT product and the fact that Metra could provide a range of high quality weather data to meet its specifications. Metra’s delivery of a fully-configured Weatherscape XT installation to Phoenix’s Taipo studios marks its first Chinese language service, complementing its existing English, Irish, Arabic and Farsi Services.
Company	Phoenix
Date Published	1/7/2009