Industry News

Headline	Fairlight Wins Prestigious Australian International Design Award
Article	Fairlight’s Xynergi Media Production Centre, which was launched last October, has achieved one of Australia’s highest accolades for design excellence by winning a prestigious Australian International Design Award for 2008. This is the fourth time the company has won an Australian Design Award but according to Tino Fibaek, Fairlight’s Chief Technical Officer, the Award for 2008 means more than any other because the Xyngeri system is so revolutionary. Xynergi, which organises and delivers all the tools needed for high-end audio for video production, was one of just three designs to scoop an award in the Business and technology sector. This year’s competition was particularly fierce because, for the first time ever, the Awards went global, attracting entries from Australian and internationally-designed products available for sale in Australia and products professionally designed by Australians for overseas markets. Over 150 designs were submitted for consideration and of the 61 finalists, 18 products received an Australian International Design Award in recognition of design excellence. These were presented at a gala dinner, which was held at the Australian Technology Park in Sydney. The night also celebrated 50 years of rewarding and promoting design excellence and innovation in Australia. Stephanie Watson, manager of the Australian International Design Awards, said: “For an Australian design to come out on top signifies the high quality of Australian design work and the strength of the local industry on a world scale. We have a proud history of thorough testing and assessment by Australian and international design experts. The judges spend a week scrutinising all entries against rigorous criteria including innovation, visual/emotional appeal, functionality, quality and manufacture, ergonomics and safety, environmental sustainability and presentation.” Fairlight’s Xynergi Media Production Centre harnesses the ‘green’ processing power of the company’s Crystal Core technology (CC-1), which is a radical departure from the way audio processing has been carried out in the past because it uses a form of virtual hardware. It also incorporates integrated PyxisTrack video and features the Xynergi controller, a desktop user interface that allows engineers to access all features and functions of the Fairlight CC-1, as well as commonly used Windows applications such as Email, Word and Excel. Designed for a wide range of customers, from multiple room commercial audio post facilities through to aspirational home studio owners, the Fairlight Xynergi is targeted at users looking for a professional grade audio finishing system to create multimedia projects. It has already been installed in key broadcast and post production facilities around the world including NHK in Japan, Sonacom in France and Grand Central in London.
Company	Fairlight
Date Published	4/7/2008