Industry News

Headline	Intervideo Upgrades Video Conversion Capabilities With Snell & Wilcox Alchemist Ph.C – HD
Article	State-of-the-Art Standards Converter Meets Growing Customer Demand for HD Programming Intervideo, one of the U.K.'s premier independent video facilities for broadcast mastering, standards conversion, and quality assessment, has expanded its arsenal of state-of-the-art services with a Snell & Wilcox Alchemist Ph.C – HD motion-compensated standards converter. By providing unprecedented quality levels for HD video conversion, the Alchemist Ph.C – HD gives Intervideo a powerful competitive advantage for attracting new customers as well as expanding business within its existing customer base. "As successful users of Snell & Wilcox conversion equipment since 1994, we've had first-hand experience with the company's track record for conversion performance, equipment reliability, and technical support. The release of the Alchemist Ph.C – HD was highly anticipated in the industry, so it was a natural decision for us to make the upgrade," said Gerry Wade, technical director at Intervideo. "The new Alchemist enables us to offer the ultimate standards conversion quality to our customers and has enabled us to benefit from the current explosion in demand for high-quality HD programming." Intervideo recently took delivery of the new Alchemist Ph.C – HD conversion platform to coincide with its 30th year in business. "The Alchemist Ph.C – HD's stellar reputation in the industry precedes it; in fact, our customers both old and new request it by name for use in their SD and HD workflows," said Wade. "Our acquisition of the Alchemist Ph.C – HD has had a definite, positive impact on our ability to attract new business and enhance the services we provide to existing customers."
Company	Snell & Wilcox
Date Published	3/7/2008