Sales and Marketing

Marketing and sales are both key parts of an organisation’s value chain and, much like any chain, remove one link (or have a weak link) and the chain will break.

Latest Articles

Selling to media organizations - Darren Long (Director of Sky Production Services, Sky)

If you have a solution that would work for us, then come and have a cup of coffee and a conversation – start building that trust and understanding.

Being sold to - Richard Friedel (Executive Vice President and General Manager, Fox Networks)

We caught up with Richard to discover how he keeps abreast of emerging technologies and get his tips for getting through his door and making a successful sales pitch.

Via the links below IABM Members can access an exclusive range of resources and advice.

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Branding

Brand Positioning is about creating space – differentiating to give a commercial advantage. It’s a crowded market – it takes a little thought to avoid the clutter and tell your own story without competing.

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Events & Exhibitions

Every event is an extension of your brand; create the event in line with your brand values.

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Press & PR

There is no sure-fire way to get your press release published, but there are a number of things you can do to give it every chance of being picked up.

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Sales

You can’t sell anything to anybody – they have to discover that they want it. It’s just the same in your private life when buying things; people buy from people – they like to buy, not to be sold to.

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