Sales and Marketing

Marketing and sales are both key parts of an organisation’s value chain and, much like any chain, remove one link (or have a weak link) and the chain will break. This page gives IABM Members an exclusive range of resources and advice.

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Member Exclusive
Brand Positioning is about creating space – differentiating to give a commercial advantage. It’s a crowded market – it takes a little thought to avoid the clutter and tell your own story without competing.
Member Exclusive
Events & Exhibitions
Every event is an extension of your brand; create the event in line with your brand values.
Member Exclusive
Press & PR
There is no sure-fire way to get your press release published, but there are a number of things you can do to give it every chance of being picked up.
Member Exclusive
You can’t sell anything to anybody – they have to discover that they want it. It’s just the same in your private life when buying things; people buy from people – they like to buy, not to be sold to.
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