Contents

Report contents

Chapter 1 - Executive summary

Provides an overview of the report findings. Also available to purchase individually.

Chapter 2 - Background and broadcast model

The IABM industry model and the structure of the industry; global leaders and developments in the industry landscape since earlier editions; and consumer behaviour.

Chapter 3 - Sector sizing and analysis

Sector sizing and analysis drawing on original research, broken down into nine segments, 34 sub-segments and 160 product groups. Tracks trends in the industry from 2004 to 2010; valuation of the market down to product group; and top five manufacturers in each sub-segment

Chapter 4 - Regional market dynamics and forecasts

Forecast data from 2011 to 2015 for all segments; forecasts and commentary on regional variations and emerging markets.

Chapter 5 - Supply side market strategies

The changing structure and growth of the broadcast industry, in context of the wider economic situation and the recent recession; company positioning and ownership; investment strategies and funding; and channels to market

Chapter 6 - The broadcast buyer

The broadcast industry in the era of multi-screen distribution; the market by delivery platform; prospects for future broadcast revenue

Chapter 7 - Emerging technologies

Emerging technologies and their impact on the broadcast business; the impact of IT technologies; consumer electronics.

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