IABM DC Global Market Valuation and Strategy Report

The IABM DC  Global Market Valuation & Strategy Report (GMVR) is the definitive valuation of the broadcast and media technology supply market, with detailed regional splits, product and segment analysis and forecast trends for the ensuing five years. Considered by many to be the definitive source for broadcast and media technology market sizing and trend analysis, the IABM DC Global Market Valuation and Strategy report draws on actual and future project revenue and product shipment data supplied by media technology vendors and service providers under a framework of strict confidentiality.

The 2016 edition provides market sizing data for approximately 150 product categories across nine market segments. Data tables provide regional splits for product and service revenues, as well as forecasts to 2019 at segment and sub-segment levels. The data tables are accompanied by extensive written commentary that discusses the drivers affecting the market and an analysis of how changing markets and technologies may shape the future composition of the broadcast and media technology industry.

Find out more on the IABM DC Website

Why is the Global Market Valuation and Strategy Report vital reading for your business?

  • At the highest level, it gives vital information you need to target your development, sales and marketing efforts into a segment that’s growing. It’s accepted wisdom that companies can’t stand still – grow or die
  • You need to know what your position is within a segment and who the competition is. This way you can identify the more successful companies, ascertain what’s driving their success and so compete better
  • Technology trends. This information is useful in many ways – credibility when talking with people – ‘you can believe me because this is independent, authoritative information and we’re aligned with it’ – vital when you’re selling a company, acquiring one or looking for finance etc.
  •  It gives you a helicopter view of where things are really going – a solid check on what your product managers say in segments, or your salespeople in geographies
  •  It’s great to know you’re in the top 5 – emphasizes the success of your business, providing all-round reassurance; good for management, good for staff, good for backers
  •  By choosing to be a partner (not just a purchaser) in the GMVR, you’re helping to ensure its accuracy, making it a more powerful, believable business tool – more credible. It’s enlightened self-interest.
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