The IABM End User Survey reports on the customer side of the industry, in particular their views on the effects of the economy, the IT industry entering the broadcast sector and how these factors should inform their purchasing plans going forward. Research participants represent a broad cross-section of the broadcast and media industry.
This report offers invaluable insights into the changing nature of the broadcast and media business with questions on the latest industry trends such as Software-Defined-Networks, Interoperability and the Cloud. The opinions of end-users are analysed over time and results from a breakdown by type of organization are also shown.
One of the most useful resources in this report is the detailed analysis of the factors affecting broadcasters' purchasing decisions.