End User Survey

End User Exec Summary and Overview
Non IABM Members can view the latest reports exec summary and see an overview presentation (please note if you are not already registered with the IABM website you will need to complete the short form available when you click into this page).
Member Exclusive
End User Survey - Full Report
Exclusive access to the latest full report along with historical reports for IABM Members.

The IABM End User Survey reports on the customer side of the industry, in particular their views on the effects of the economy, the IT industry entering the broadcast sector and how these factors should inform their purchasing plans going forward. Research participants represent a broad cross-section of the broadcast and media industry.

This report offers invaluable insights into the changing nature of the broadcast and media business with questions on the latest industry trends such as Software-Defined-Networks, Interoperability and the Cloud. The opinions of end-users are analysed over time and results from a breakdown by type of organization are also shown. 

One of the most useful resources in this report is the detailed analysis of the factors affecting broadcasters' purchasing decisions. 

Report Benefits

  • Gain a deeper understanding of your customer's business
  • Keep track of latest market trends on the demand side
  • Become more aware of changing requirements and priorities
  • Use a research-based instrument for supporting R&D investment

Report Contents

  • Broadcast buyer sentiment and outlook
  • Impact of macroeconomic environment
  • Drivers of end-user technology procurement
  • Drivers of product choice
  • Customer revenue: current and future sources
  • Use of IT technology in broadcast
  • Impact of IT technology on budgets and staffing
  • Recruitment and training of technical staff

Please note, the reports on these pages can only be accessed by IABM Silver, Silver100, Gold and Platinum Members and you must be logged into the website to view them.

IABM Bronze Members can purchase these reports by clicking here

Non IABM Member can purchase these reports by clicking here

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