End User Survey

The IABM End User Survey reports on the customer side of the industry, in particular their views on the effects of the economy, the IT industry entering the broadcast sector and how these factors should inform their purchasing plans going forward. Research participants represent a broad cross-section of the broadcast industry, as can be seen in the chart below, which is from the pre-IBC 2015 edition of this survey:

Report Benefits

  • Gain a deeper understanding of your customer's business
  • Keep track of latest market trends on the demand side
  • Become more aware of changing requirements and priorities
  • Use a research-based instrument for supporting R&D investment

Report Contents

  • Broadcast buyer sentiment and outlook
  • Impact of macroeconomic environment
  • Drivers of end-user technology procurement
  • Drivers of product choice
  • Customer revenue: current and future sources
  • Use of IT technology in broadcast
  • Impact of IT technology on budgets and staffing
  • Recruitment and training of technical staff

This report offers invaluable insights into the changing nature of the broadcast and media business. The sources of broadcast revenue are shown for different business models in the following chart, taken from the latest published survey:

The report includes questions on the latest industry trends such as Software-Defined-Networks, Interoperability and the Cloud. The opinions of end-users are analysed over time and results from a breakdown by type of organization are also shown. The chart below shows this breakdown for a question on the outlook on the percentage of revenue accruing from new media activities such as multi-platform delivery or mobile streaming:

One of the most useful resources in this report is the detailed analysis of the factors affecting broadcasters' purchasing decisions. The chart below shows how these decisions are mostly driven by efficiency considerations, total cost of ownership and interoperability, which has gained more relevance compared to previous surveys:

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End User Surveys
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