AmberFin Addresses Wider Market With New Affordable File-based Media Ingest, Transcode & Playback Modules14 Aug 2012
At IBC 2012 on stand 7.J39, AmberFin, a leading developer of file-based media ingest, transcoding and unified quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will announce the introduction of groups of new competitively priced file-based media ingest, transcode and playback products that enable the digitization and transformation of new and archived media content.
These new product introductions reflect AmberFin’s strategic marketing initiative aimed at addressing the broadest range of media organizations with enterprise level solutions that are designed to meet their specific business needs.
Developed by the same expert team of software engineers that is responsible for all of the current AmberFin iCR portfolio, these new application specific products focus on industry standard workflows and requirements. AmberFin has enabled key functionality from its broad portfolio of applications, increasing the products’ simplicity and therefore the user organization’s return on investment. Apart from their competitive price tags, these new products are characteristic in every other sense of AmberFin’s philosophy with the same support packages and clear upgrade paths as any other iCR product.
“As we move further into the multi-screen era where content delivery to a broad range of publishing platforms is becoming increasingly essential to a far wider range of media organizations then these more affordable, high quality products become much more important,” explains Bruce Devlin, Chief Technology Officer at AmberFin. “The development of these products is customer led – they respond to real and current customer needs. Also, it means that AmberFin addresses this dynamic market with the broadest range of enterprise solutions from single user stripped down functionality to the markets’ most advanced and elegant media ingest, transcode, playback and unified quality control solutions.”
The new AmberFin iCR additions comprise the following targeted products:
1 - AS11 & DPP
iCR-100 DPP Transcoder, iCR-300-DPP Ingest Station
Ingest & transcode to AS11 workflows in general and metadata support for the Digital Production Partnership.
2 – XDCAM
iCR-100-XDCAM Transcoder& iCR-300-XDCAM Ingest Station
Ingest & transcode to the most popular MPEG2 XDCAM & IMX formats
3 - File preparation & playback
iCR-200-PLY Player/Preparation Station & iCR-200-VTR Player / Tape Layback Station
Best of breed playback, QC review, annotation & metadata entry or tape layback for a wide range of codecs and wrappers.
4 – PROXY video
A file-based proxy (lo-res) generator.
5- MXF AS-12
iCR-500 AS-12 Workstation
A fully featured PC workstation for the creation and preparation of MXF-AS12 compliant deliverables, especially the creation of AS-12 commercials.