Spectra Logic’s Betsy Doughty Named to CRN’s 2012 Women of the Channel02 Aug 2012
Spectra Logic today announced that Betsy Doughty, Director of Channel and Partner Development, has been recognized by UBM Channel’s CRN Magazine as one of the Women of the Channel in 2012. Honorees in CRN’s 2012 Women of the Channel list have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.
Executives on the list were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.
Betsy has led Spectra Logic’s SpectraEDGE channel program consisting of over 500 channel partners worldwide for the past six years. Under her leadership this past year the company has experienced 10 percent year-over-year reseller partner growth in the U.S. and has expanded internationally with a growth rate of 45 percent. In 2012, she launched EDGE Navigator, Spectra Logic's reseller marketing center, which hosts all of the company's customizable marketing programs including web, email, and mail campaigns along with virtual and live event plans.
“We are pleased to see Betsy recognized for her leadership by the channel industry’s leading publication,” said Molly Rector, executive vice president of product management and worldwide marketing. “At Spectra Logic, we are committed to helping our channel partners provide the best data storage and archiving solutions to their customers. Our channel program is designed to give our partners the tools they need to effectively and efficiently deliver best-in-class solutions, and this has led to Spectra’s overall growth and success worldwide.”
“Now in its 9th annual publication, CRN’s 2012 “Women of the Channel” list honors female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel,” said Kelley Damore, VP, Editorial Director, UBM Channel. “This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations.”
Editorial coverage of the Women of the Channel appears in the July 2012 issue of CRN Magazine. Expanded coverage and the full list are featured online at www.CRN.com.