Channel 4 Voice and Gesture App Developed by KIT Digital Shortlisted for IBC2012 Innovation Award

12 Jun 2012

Channel 4, the British public-service television broadcaster, has been shortlisted for an IBC2012 Innovation Award for its implementation of an app developed by KIT digital, Inc. (NASDAQ: KITD), for its 4oD video-on-demand service.  This innovative app extends 4oD to the Microsoft Xbox 360 game console and leverages the Xbox Kinect’s Voice and Natural User Interfaces, allowing users to browse and choose video content using intuitive gesture and voice controls.

A leading video management software and services company, KIT digital developed the app with technology partners Microsoft, Red Bee Media, Akamai, 24/7 Realmedia and Metabroadcast. Launched in December 2011, the app has driven consumer demand for the 4oD offering with over 653,000 4oD Xbox apps downloaded in the first 10 days and paid-for advertising sold out in two days.  The gesture and voice activated control features are fundamental to the 4oD user experience, setting the broadcaster’s on-demand service apart from competitive offers and positioning Channel 4 to leverage the Xbox as a video delivery platform to drive future revenue streams.

KIT digital developed and manages the 4oD video-on-demand service for Channel 4 through its broadcast-grade video content management system, which supports the delivery of content to multiple IP-connected devices including computers, Smart TVs, mobile handsets, tablets and game consoles.