Michael Accardi is an experienced leader in the broadcast industry known for putting his customers first. With more than 27 years in management, sales, marketing and product development for broadcast manufacturers, Michael has procured an expansive skill set that stems from his work at top-tier companies such as Sachtler, Anton/Bauer, Autoscript and Vitec Videocom. He recently tapped into that knowledge as he, along with partners Brian Larter and Peter Carey, launched CueScript, with the goal of growing this new company into a leading prompting solutions brand. Prior to launching CueScript, Michael served as Executive Vice President of Vitec Videocom, Americas, from 2010 to 2012. He managed the sales staff for the Americas, while acting as the sales liaison to all factories, including the engineering, quality control and marketing departments. Michael also led two well-known companies within Vitec Videocom, Americas, serving as Anton/Bauer President from 2008 to 2012 and Autoscript Owner/President from 2004 to 2008. As President of Anton/Bauer, Michael strategically led the company, strengthening its position as a leading expert in mobile power technology for the broadcast market. He also worked to re-establish the brand as a pioneer of mobile healthcare technology. He succeeded in his efforts and beyond, further developing Anton/Bauer’s market share in the cine industry. During his time there, Michael expanded the U.S.-based company’s reach in the EMEA and Latin America regions, doubling EMEA sales within four years. Michael also expanded the sales and marketing staff to support company advancement and improve customer relations, ensuring that the brand consistently upheld its strong presence throughout the company’s evolution. While Owner/President of Autoscript, Michael introduced the U.K.-based prompting manufacturer to the Americas, establishing its U.S. manufacturing service division in order to increase quality, customer satisfaction and profit. After achieving industry leadership in two years and building a distribution model with network support from key OEMs, vendors, and partnerships, Michael achieved exceptional growth in market share, which significantly contributed to increased sales per camera and acquisition of additional profits.